I think one of the most challenging things we’re facing as a not-so-new business is keeping things new and relevant. There’s one thing to be said about reaping the benefits from notching a few years of experience under your belt: systems start falling into place and production for the most part, runs fairly smoothly (geez, I talk as if we’re a big operation. It’s still just Mark in the kitchen though). The press and the public, however, are always on the lookout for the next new thing. Summers can also be a slower season for bakers when the weather warms up and people are turning to frozen treats and ice cream (I don’t blame them) so we decided to do a little experiment.
Maybe you’ll remember that the only thing that I feel wistful about regarding our decision not to open a store is the fact that Mark can’t make his ice cream. It’s his favorite kind of dessert to make and he was just about ready to ditch the baked goods if the ice cream took off. We can’t really handle ice cream production right now, so Mark made a version that doesn’t need machinery and isn’t whipped (it comes out much denser). He tested out 3 flavors and we both immediately liked the curry milk chocolate, so he brought them in little 4oz cups to the Flea last Saturday…except they didn’t really sell all that well. Granted, it was last minute, we didn’t publicize it except for a single tweet and a Facebook post (also, I am horrible at promoting our own stuff), and maybe the world wasn’t ready to try a curry milk chocolate combo, who knows. We also made the mistake, I think, of calling it frozen custard which it technically is, but it didn’t really help. Mark was kind of a sad panda that day. But hey, we’re strong! We’re resilient! And we can accept when an idea doesn’t work. It isn’t the first time we came up with something that failed.
BUT, we’re not giving up so fast this time because we really like them and our kids like them and if Claudine, who is the pickiest eater ever, thinks this is “MMMMM” and can’t stop talking about how the spices made a funny tingle in her throat, then maybe other people will like it too. So Mark’s bringing them back to the Flea this Saturday (this week we’re at Smorgasburg in Williamsburg) and here’s the one time you’ll read an obnoxiously shameless plug right here on the blog:
(Start Shameless Plug)
This Saturday at the Smorg! Curry Milk Chocolate Ice Cream in a Cup! Packed densely in small 4oz cups so you don’t need to worry about breaking that diet! Made with high quality chocolate and Mark’s own blend of curry spices! A mere $3.50 buys you a flavor explosion in your mouth! Limited supply, so get yours early!
(End Shameless Plug)
whew, ok, that wasn’t so bad. By the way, I heard that The Flea is celebrating National Ice Cream Month by bringing in extra ice cream vendors this Saturday who don’t normally sell at the Flea so there’s like a million more ice cream options than usual. Face plant.