December 1, 2011 |  Category:   holidays press the biz

Oh, December…you are here. And we are in the throes of Holiday!Cookie!Madness! for our 4th year. Thousands of cookies will be baked per day, hundreds of bows will be tied (have you ever had to tie 200 little ribbons? It always takes longer than you think. 4-5 hours to tie 200 ribbons, for real – and by the 50th ribbon, your fingers forget what to do. I have looked up “how to tie a ribbon” videos on youtube, true fact), paper will be trimmed, folded and stacked for wrapping, and hundreds of packages will be made and stamped. It’s true, every Fall fills us with a little bit of dread as we head into 16 hr work days until the Christmas holiday, but at this point in our 4th year of business, we know what to expect and how much we can handle so we can minimize the crazy at least just a little bit.
This year we’re lucky to have a little more help than the past 3 years as two of Mark’s old pastry staff from his restaurant days are coming in 2 days per week on their days off all month to help him bake those thousands of cookies (although Mark can and does bake up to 2000 cookies himself and I still don’t understand how that’s humanly possible, I really don’t). Hopefully that means that we can extend our ordering deadlines by a few days and not turn away some of the larger orders that we sometimes need to in order to maintain our sanity.
And the holiday fairs! The season is here and we’re kicking it off by participating in the West Elm/Etsy Handmade Holiday Fair tonight at the West Elm Dumbo store in Brooklyn from 6-9pm.
Next weekend, Dec 10 & 11, the Bust Magazine Holiday Craftacular expands to 2 days with a new location in Soho, and we’ll be back at the Brooklyn Flea One Hanson for 5 dates starting December 16th. We’ll have calendars, prints and tea towels available at all 3 events (and thanks to Epicurious for featuring our calendar in their gift guide)
The holidays wheeeeeeeeee……zzzzzzzzzzzz

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  • stella December 1, 2011 at 10:48 am

    2000 cookies!! wow! I’m so impressed! Glad to hear you’ll get some help this year. Good luck in the madness!

  • Atsuko December 1, 2011 at 11:52 am

    Wow. That is a word to describe, but the smell at the kitchen must be so great! Yesterday the catalog from Dean & Deluca arrived at hour house. As passing through pages, I saw your cookies on page 18! As soon as I saw it, I was so excited somehow. Truly indeed the holiday cookies season is here.

  • Kiana December 1, 2011 at 12:08 pm

    Such a great opportunity for you guys! I would live in West Elm if they’d let me!

  • Faith @ Ordinary Mommy Design December 1, 2011 at 12:49 pm

    2000 cookies! I can’t even imagine what that many cookies look like, let alone consider being able to bake that many. I hope the extra help makes life a little more merry during December!

  • Tara December 1, 2011 at 12:57 pm

    Good luck! I ordered the kitchen conversions poster (in teal) and I ALWAYS get positive comments and requests for where to find it (fortunately it’s on the poster!). I hope you do well and make $$$ this holiday season. Oh, and stay sane. :)

  • jen December 1, 2011 at 2:10 pm

    my job is not nearly crazy as yours but in dec i do a lot of silent screaming. it’s so stressful! good luck with the cookies. 2000. wow i can’t even imagine it!

  • tina December 1, 2011 at 3:28 pm

    good luck you guys. you are always a great inspiration to me. :)

  • Mary December 1, 2011 at 3:33 pm

    Good luck with this busy time of year – it must be for all those people who work behind the scenes like yourselves that they call it the ‘silly season’!

  • tallin December 1, 2011 at 4:48 pm

    This reminds me of my childhood when my parents used to own a bakery. They’d churn out thousands of cookies over those few weeks. On Dec 25th when all was said and done, my dad would finally be able to sleep for more than 3 hours at a stretch!

    I think I was drafted to help frost the cookies at around 11 or 12, so your girls will be able to help soon. :)

  • sylvï December 1, 2011 at 7:52 pm

    hmm, my previous job consisted of tying 900 knots per day. loved it. can i be jenna’s little helper next year? i’ll work for cookie crumbs. and maybe some quinoa patties.

  • Crystal December 2, 2011 at 12:17 am

    Yeesh! I’m sending you vibes of energy and stamina and enthusiasm and strength… on second thought, I’m sending you vibes of peace and calm. 😉

  • Dinah December 2, 2011 at 10:11 am

    Will tie ribbons for Earl Greys! Best (and lots of good coffee) to you both these next few weeks…