After the storm

October 31, 2012 |  Category:   life nyc the biz

Hello. We are fine. Thanks for all your well wishes and comments of concern. That was scary and I don’t really wish to relive riding out the storm again anytime soon, but we are fine and our neighborhood escaped relatively unscathed. Parts of the city, however, did not. I don’t have any photos and I didn’t take any pictures during my walk around the neighborhood today because honestly, it seemed rather trivial to post photos of downed trees and lots and lots of leaves and branches on the streets when it is nothing compared to the devastation elsewhere. Plus there is non-stop news coverage all over the place, but in case you haven’t seen photos of the most devastated areas, look here and here.
We are the lucky ones. Our power remained even though the lights flickered and we got warnings that shut off was imminent. My parents, however, are part of the 90% that do not have power on Long Island and they are looking at 7-10 days before it might get restored. 30% of Manhattan, basically everything below 39th street, is without power and if you’ve seen any of the many long shots of the NYC skyline you can see that the city is divided in half, one in darkness and the other illuminated. In Brooklyn, our friends with homes and businesses in the neighborhoods of Red Hook and Dumbo got hit especially hard with floods. We aren’t in any immediate danger or discomfort (though the threat of toxic flood waters reaching us from nearby Gowanus Canal was especially alarming! Oh and all the fires!), but the way that the storm does directly affect us is as small business owners. We are taking a hit because our kitchen is in the mandatory evacuation zone and is without power. We aren’t sure when power will be restored therefore all business has come to a complete stop. Not a great situation as this is a loss we can’t really afford right now, but the important thing is that we are safe and doing ok.


Like most New Yorkers, we’re going a little stir crazy though. Subways have suffered an unprecedented disaster because of the flooding of the tunnels and schools will remain closed for an unknown period of time. So at this point we’re kind of all just battling boredom. I don’t think Mark knows quite what to do with himself as he’s not used to having this much time off at home, so he’s spent much of that time in the kitchen making pie, soup and homemade pizza. He’s organized the spice cabinet and played hours of monopoly with the kids.
Tomorrow is Halloween. The girls are sad that school is out for this long and that the annual Halloween parade in our neighborhood has been cancelled, but we’ll get the kids dressed in costumes and go trick or treating. There are pockets of devastation everywhere around us, but we’re trying to get back to life. We’re counting our blessings and thinking about the people who aren’t as fortunate. We’re eternally thankful to all the first responders, the firemen, EMTs, nurses, doctors and the NYPD who have a tough job right now. I don’t think we quite know the extent of the damage the storm has left yet, but one thing I urge you to do if you live in the areas affected by the hurricane is to please support your local businesses. Even if they haven’t sustained damage from the floods, being closed a day or two or longer is really tough because of the loss of business and revenue.


More soon…

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  • Sonya October 31, 2012 at 5:08 am

    stay safe! I hope your businesses isn’t out of power for long, I’d love to buy lots of cookies to help make up for lost time!

  • Tricia October 31, 2012 at 6:00 am

    Have been thinking of your family. Funny thing the Internet is. I don’t know you and you don’t know me at all but I sure have been worried about you and your girls. Glad you are ok and hope your folks get power soon and your kitchens are up and running ASAP. Happy Halloween.

  • 3lin October 31, 2012 at 6:39 am

    glad to here that…hope you doing well

  • Shruthi October 31, 2012 at 8:15 am

    I absolutely agree with you on taking photos, seemed so trivial compared to seeing trees uprooted and fallen on peoples homes with gaping holes, crushed cars and small businesses in neck deep water. I live in NJ and am glad we have remained unscathed as well and in fact our power is back on….so glad you and your family are safe and fingers crossed that your kitchen reopens soon. cant wait for your business to reopen so we can place some xmas gift orders, love your blog and mark’s cookies!

  • scentual soundtracks October 31, 2012 at 8:25 am

    Glad that you all are okay, Jenna. What about doing pre-orders for cookies, etc. with a note that items will ship up to 2 weeks later due to the storm? I think folks would be understanding and willing to support your business and other small businesses in this situation. Just a suggestion.

    Wishing you all well!

  • erin//suchsmallsteps October 31, 2012 at 10:24 am

    Glad you guys are ok- and you’re so right about supporting small businesses who can’t afford a few days shutdown. Thinking of you.

  • Jenna October 31, 2012 at 10:50 am

    @scentual soundtracks Our shops are open! So we can take orders, but we can’t do wholesale, markets or bake anything to ship out. It’s looking grim…no end in sight.

  • Sally B October 31, 2012 at 10:51 am

    Glad you all are ok. Keeping a good thought for your parents as that sounds like a pretty difficult situation. I have the same question as scentual soundtracks, is it possible to purchase gift cards or pre-orders in order to help your business?

  • Susan October 31, 2012 at 12:52 pm

    Glad you all are ok…crazy how hard NYC got hit. PA faired much better, although a lot of tree damage around here. I hope Halloween is still fun for the girls!

  • Q October 31, 2012 at 1:35 pm

    Glad to hear that your family is ok. It’s nice to see that you have an optimistic outlook on the aftermath.

  • sreebindu October 31, 2012 at 2:35 pm

    Thank god :), u are ok. we have the effect too.

  • Nina October 31, 2012 at 5:11 pm

    So glad you guys are okay…I’ll definitely place an order for cookies. I don’t mind getting them late. Was planning on doing a pre-holiday order before the end of the semester anyway. (And even if you’re still not set up by then *knocks on wood*, I’m sure I’ll find *something* to do with some lovely sweets.)

  • Nina October 31, 2012 at 5:13 pm

    oh yes, I like Sally B’s suggestion – do you sell gift cards? Or can you? I’d love to support your business that way…

  • cocopuff1212 November 1, 2012 at 11:04 am

    Sending thoughts and prayers, and lots of virtual hugs. I’ll be placing a marshmallow order soon — no pressure, though! Take care of your wholesale business first.

  • Karen November 1, 2012 at 2:36 pm

    Hi Jenna, thanks for the update. I’m glad to hear that you and your family are safe and together. My own sister and her family are in northern NJ and have also been without power since Monday. I’m sending good thoughts and warm wishes that power and transit will be restored soon for all of you!

  • diamondkelt November 1, 2012 at 3:49 pm

    I came to your blog to make sure you all were safe and am very happy to see that you made it thru unharmed and even with power. I hope your parents stay safe and warm while they wait for the power to come back on. It only takes one storm to throw it all back in perspective.

  • Christine November 1, 2012 at 4:48 pm

    Jenna. Sending you support from Seattle. We’ll place an order for all our friends and families this winter. Also shared your story on our facebook site. Hope it helps.

  • QQ November 1, 2012 at 5:12 pm

    Sitting here munching on your honey lavender cookies as I’m reading this. Don’t know if you remember but I ordered & picked up a gift box from you guys 2 weekends ago? Yeah my plans of gifting it to someone didn’t work out b/c of Sandy so I’m breaking into the cookies myself. Glad you guys came out of Sandy ok as well. I will definitely need to order another gift box from you guys. ^^

  • matilda November 6, 2012 at 6:14 am

    I’m glad that your family is all right.