Owning a baking company requires consistency in product quality in every batch. Mark does admit to getting bored sometimes when he has to bake the same cookies day after day. There isn’t much time for experimentation when he’s busy fulfilling orders, but he likes to play around in the kitchen when he does find a little free time. Lately, he’s been making Rice Krispie treats. You’ve seen these if you follow me on Instagram and they’ve been selling out at the Brooklyn Flea every week. Last weekend he made S’more Krispie Treats, a variation on the open faced S’mores that he’s made for years, but we haven’t brought these to the Flea in 5 years. He was pretty excited to be torching up marshmallows again on Saturday.
My personal favorite, however, are the Brown Butter Toffee Rice Krispie Treats. Made with whisky marshmallows, they’re blended with pecans and house-made toffee. So good! He’s also been baking other large cookies that are exclusive to weekend markets – a Triple Chocolate Chip Cookie and an Oatmeal Date Pretzel Cookie. All have consistently sold out this month by the end of the weekend.
We get asked periodically why we still do the Brooklyn Flea after all these years. Sometimes we question it ourselves after a slow day. We aren’t one of those food stands that have crowds and lines of people all day, and it can sometimes be deflating when your booth is next to a vendor that does, but without a retail store (and with no plans to open one) the Flea continues to be a valuable opportunity to meet directly with customers and for Mark to get out there and represent his products. These past few weekends, however, have been golden and with the addition of these newer products, our booth has been getting steady crowds all day. It’s been a good feeling to be that booth for a change.
We have one more weekend to go for the weekend Flea in Williamsburg and then we’ll be off for a weekend until the Flea goes back outdoors on April 5th.
Oh, and press. A huge photo of our Massaman Peanut Butter Sandwich Cookies in Food & Wine. April issue out in stands now.