when bakers get bored, this happens – rice krispie treats!

March 20, 2014 |  Category:   life press the biz



Owning a baking company requires consistency in product quality in every batch. Mark does admit to getting bored sometimes when he has to bake the same cookies day after day. There isn’t much time for experimentation when he’s busy fulfilling orders, but he likes to play around in the kitchen when he does find a little free time. Lately, he’s been making Rice Krispie treats. You’ve seen these if you follow me on Instagram and they’ve been selling out at the Brooklyn Flea every week. Last weekend he made S’more Krispie Treats, a variation on the open faced S’mores that he’s made for years, but we haven’t brought these to the Flea in 5 years. He was pretty excited to be torching up marshmallows again on Saturday.




My personal favorite, however, are the Brown Butter Toffee Rice Krispie Treats. Made with whisky marshmallows, they’re blended with pecans and house-made toffee. So good! He’s also been baking other large cookies that are exclusive to weekend markets – a Triple Chocolate Chip Cookie and an Oatmeal Date Pretzel Cookie. All have consistently sold out this month by the end of the weekend.
We get asked periodically why we still do the Brooklyn Flea after all these years. Sometimes we question it ourselves after a slow day. We aren’t one of those food stands that have crowds and lines of people all day, and it can sometimes be deflating when your booth is next to a vendor that does, but without a retail store (and with no plans to open one) the Flea continues to be a valuable opportunity to meet directly with customers and for Mark to get out there and represent his products. These past few weekends, however, have been golden and with the addition of these newer products, our booth has been getting steady crowds all day. It’s been a good feeling to be that booth for a change.
We have one more weekend to go for the weekend Flea in Williamsburg and then we’ll be off for a weekend until the Flea goes back outdoors on April 5th.
Oh, and press. A huge photo of our Massaman Peanut Butter Sandwich Cookies in Food & Wine. April issue out in stands now.

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  • Lakshmi March 20, 2014 at 2:19 pm

    Congrats on the Food and Wine mention… :) That must feel so awesome.

    • Jenna March 20, 2014 at 4:35 pm


  • Nan March 20, 2014 at 3:51 pm

    yum, will those be going in the shop too? (wishful thinking/don’t live in nyc)

    • Jenna March 20, 2014 at 4:36 pm

      they really don’t keep very long, unfortunately. So yeah, only a market thing.

      • Nan March 21, 2014 at 2:13 pm

        Oh well, thanks — maybe if they stay in demand, you’ll keep making them and eventually we’ll get to the flea! :-)

  • janine March 20, 2014 at 4:33 pm

    My husband was in NYC a couple of weeks ago (we live in the UK) – in fact he was in Brooklyn. I asked me to bring back some of your cookies, and kept reminding him, and …. he came back empty handed!!!! I was devastated. A few years ago I made a passable version of your coconut 5 spice cookies, I will have to give it another try. Your Massaman peanut butter cookies look wonderful – maybe some day (sigh!).

    • Jenna March 20, 2014 at 4:37 pm

      Aw, sad!

  • Juliet March 21, 2014 at 2:32 pm

    Damn!! Now I am pining for these. I wish I were in Brooklyn. Or that you could ship those out of state. I would pay good money for those! I am obsessed with artisanal rice kripsie treats.

  • Izzy March 22, 2014 at 9:24 pm

    Well, I guess I’ll be going to the flea next week…

    • Jenna March 22, 2014 at 9:26 pm

      Izzy! April 5th! We’re off next weekend. Or maybe I can meet up with you guys sometime. It’s been a while :)