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press

when bakers get bored, this happens – rice krispie treats!

when bakers get bored, this happens – rice krispie treats!

March 20, 2014 |  Category:   life press the biz

Owning a baking company requires consistency in product quality in every batch. Mark does admit to getting bored sometimes when he has to bake the same cookies day after day. There isn’t much time for experimentation when he’s busy fulfilling orders, but he likes to play around in the kitchen when he does find a little free time. Lately, he’s been making Rice Krispie treats. You’ve seen these if you follow me on Instagram and they’ve been selling out at the Brooklyn Flea every week. Last weekend he made S’more Krispie Treats, a variation on the open faced S’mores that he’s made for years, but we haven’t brought these to the Flea in 5 years. He was pretty excited to… CONTINUE READING

oh hi

oh hi

March 28, 2013 |  Category:   life press

I just want to give a plug to the photographer who took these shots of us – Carolyn Fong. She was sent by Hyphen Magazine to photograph me for an article that came out in print a few months ago (yeah I know, I am all kinds of bad for self promoting any press) and we also used the photo above on this article about creative couples on the Etsy blog.   Thanks Carolyn for these great photos. There are so few pictures of Mark and I that it’s a relief to have a nice photo for PR purposes.  … CONTINUE READING

biz news and recent press

biz news and recent press

December 7, 2012 |  Category:   holidays press the biz

Lots of press this week (and a few more coming soon too). The New York Times included our biscotti in their Holiday gift guide this year (yay) and Dwell Magazine put our pink peppercorn sandwich cookies in their picks for holiday entertaining. Apartment Therapy’s The Kitchn featured our conversion posters in their 10 useful and Inspiring Gifts for New Cooks and our marshmallows are in Ebony Magazine. Thanks to everyone who spotted our stuff and gave us the heads up.   So…can you believe Christmas is only 2 and half weeks away? It’s not over yet, but I do believe that this holiday cookie season might pass without one of us in tears. It’s been busy, but downright civil. We’re… CONTINUE READING

4th of july and remembering the lakehouse

4th of july and remembering the lakehouse

July 4, 2012 |  Category:   holidays life photography press

We’re missing the lakehouse this year, which has sort of become a 4th of July tradition with our friends, the Jensens, over the last couple of years. I know they’re missing it this year too.   Acura, the car brand, publishes a quarterly lifestyle, travel and design magazine for their customer base (a distribution of 850,000 – hey, not bad!) and asked me to submit some photos for consideration for one of their photo essay stories. The lakehouse story was chosen for a 4 page spread and was published this Spring (along with a nice paycheck. Yay for paying photographers for their work!).   Happy 4th of July! We’re going to try and catch some fireworks.… CONTINUE READING

a collaboration with West Elm + new retailers

a collaboration with West Elm + new retailers

January 24, 2012 |  Category:   press the biz

Did you guys see this yet? I don’t get too excited over press (no, don’t take this the wrong way. It’s always a thrill to see your name in print, but when it comes to translating to direct sales, press isn’t what it used to be), but I have to admit I was really excited when I saw how our Valentine collaboration with West Elm turned out! It’s SO fun. And they did such a terrific job styling the 3 recipes we gave them: a cardamom spiced hot chocolate with orange whipped cream, star anise panna cotta with ginger poached pears, and a meyer lemon cake with blueberry lavender sauce. I LOVE it, so be sure to check it out.… CONTINUE READING

this was a good week because…

this was a good week because…

January 2, 2012 |  Category:   holidays life nyc outings press

I thought I would have to work right on December 26th on a new project, but in fact I didn’t end up working the entire week. To be perfectly honest, I didn’t do much at all. I went to sleep very late almost every night (3am!) but slept in till 9 or 10pm. The girls did not wake me up. The Wall Street Journal picked up a story about our calendars online and in print over the weekend and I sold a bunch of calendars. I finally bit the bullet and bought a new and bigger dining room table and chairs that I’ve been wanting to buy for the past 3 years. Sure, the table ended up being backordered, but… CONTINUE READING

holidaze

holidaze

December 1, 2011 |  Category:   holidays press the biz

Oh, December…you are here. And we are in the throes of Holiday!Cookie!Madness! for our 4th year. Thousands of cookies will be baked per day, hundreds of bows will be tied (have you ever had to tie 200 little ribbons? It always takes longer than you think. 4-5 hours to tie 200 ribbons, for real – and by the 50th ribbon, your fingers forget what to do. I have looked up “how to tie a ribbon” videos on youtube, true fact), paper will be trimmed, folded and stacked for wrapping, and hundreds of packages will be made and stamped. It’s true, every Fall fills us with a little bit of dread as we head into 16 hr work days until the… CONTINUE READING

yeah, I totally took a photo of the TV. Let’s celebrate with a sale

yeah, I totally took a photo of the TV. Let’s celebrate with a sale

October 21, 2011 |  Category:   press the biz

Mark’s the kind of guy who randomly finds himself on TV (by comparison, I have never been on TV and I’ve lived in NYC most of my life). Within 3 months of moving here way back in the 90s, he was randomly videotaped by a news crew coming out the doors of the train, and one day he saw himself on a news story about subways. That clip got a lot of mileage because he saw that same clip on other Subway stories a few more times. During his time as a Pastry Chef, he did some cooking demos for news shows – you know, where you see a chef on TV cook a dish in under 3 minutes for… CONTINUE READING

the houses of the outer banks

the houses of the outer banks

June 7, 2011 |  Category:   press travels

Oh, did you think we were done with vacation photos? I have a few more posts lined up, if you don’t mind. Nothing much is going on back here in NY anyway except I’m still trying to get my bearings on jumping back into the swing of things. Summer is most definitely here, though. So…these crazy colored houses. During our stay we joked that the house we were renting was like an M.C. Escher house because the house was all stairwells in the back and front off the exterior porches on every level. The kids would run down one side of the house and disappear and I’d have no idea which end of the house they’d end up in, and… CONTINUE READING

this year’s summer drink

this year’s summer drink

May 19, 2011 |  Category:   life press the biz

We try and bring a new summer drink to the Brooklyn Flea every summer. Our first year we made Watermelon Shiso Lime Coolers. We alternated that drink our second year with our Passionfruit Mint Limeade, which we sold as our summer drink exclusively last year (and which we made mojitos with all summer long if Mark brought back any leftovers). This year we’ll bring those back since they were wildly popular, but we concocted a new drink that I really like: Hibiscus Lemongrass Lemonade. It’s got a splash of lime and ginger. We’re bringing that along with other goodies (have I mentioned our Massamam Spice Peanut Butter Sandwiches that we’ve been bringing to the Flea? No? More on that later)… CONTINUE READING

some new photos

some new photos

March 29, 2011 |  Category:   photography press the biz

If you’ve been to our Etsy site in the last week, you may have noticed some of the new photos. I couldn’t bear to look at the old photos anymore and didn’t want to wait till our new site was up. Now that some of the worst offenders have been replaced (I’m looking at you, biscotti and brownies), I can rest easy on retaking some of the other products that need a refresh. Speaking of our new website, it should relaunch mid-April and I couldn’t be more excited. I don’t remember the last time I was this excited about launching a new website in like, ever, so this is a big deal. Some other biz news (lest you forget that… CONTINUE READING

outtakes

outtakes

March 4, 2011 |  Category:   life press

This photo is one of the outtakes (and rejects) from this same photoshoot, which was used again in this feature from Momfilter, a new website from the former Editor-in-Chief and the Travel Editor of Cookie Magazine. They’re both moms in the neighborhood. Speaking of moms, I was also selected as one of Babble’s Top 100 Mom Food blogs. I’m honored to be nominated obviously, but as I don’t really think of this site as a food blog – not in the sense of some of the other blogs on the list – I was a little surprised (I’m #84, a fine number, and what is this point system? Are we competing for something? I don’t get it). Anyway. This week… CONTINUE READING

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