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the biz

I’m not a brand + self promotion is hard

I’m not a brand + self promotion is hard

May 14, 2014 |  Category:   rambling the biz

I have a friend who has a similar loathing of self promotion as I do and we talk about it often: how we feel like assholes if we tweet about a new product or project more than once, how we cringe at the idea of selfies and building our “personal brands”. Maybe it’s hard for us to wrap our brains around that last one because we have worked on legit branding projects at ad agencies at our freelance “day jobs”. The Gap is a brand. Starbucks is a brand. But I have a hard time thinking of people as brands unless they’re Oprah or Martha. Are you a brand? Am I a brand? No. Most people are just people.  … CONTINUE READING

Mother’s Day Gift Boxes are now available

Mother’s Day Gift Boxes are now available

April 22, 2014 |  Category:   the biz

Is it time to think about Mother’s Day already? Well the trees are finally in bloom with flowers, magnolias and young leaf buds, so I say yes!   This year’s Mother Day gift box includes Cinnamon shortbread cookies sandwiched with a Dulce de Leche filling. Order deadline this year is May 4th. Available on our site or on Etsy.… CONTINUE READING

when bakers get bored, this happens – rice krispie treats!

when bakers get bored, this happens – rice krispie treats!

March 20, 2014 |  Category:   life press the biz

Owning a baking company requires consistency in product quality in every batch. Mark does admit to getting bored sometimes when he has to bake the same cookies day after day. There isn’t much time for experimentation when he’s busy fulfilling orders, but he likes to play around in the kitchen when he does find a little free time. Lately, he’s been making Rice Krispie treats. You’ve seen these if you follow me on Instagram and they’ve been selling out at the Brooklyn Flea every week. Last weekend he made S’more Krispie Treats, a variation on the open faced S’mores that he’s made for years, but we haven’t brought these to the Flea in 5 years. He was pretty excited to… CONTINUE READING

a long winter + Valentine’s Day cookies

a long winter + Valentine’s Day cookies

January 22, 2014 |  Category:   life the biz

Seems like once January hits we’re just buying time till Spring comes, particularly this Winter, the coldest we’ve had in years. It’s downright frigid outside, this Polar Vortex thing we’re having. A few upcoming family birthdays brighten up the next few weeks, but we have to look a little further into the year for the next big thing to break up the days from the repetition of school and work since we’re not going on a February break vacation like we did the past 2 years. Hard to believe that it was already a year ago that we went to Disney – did that really happen? Didn’t realize how much that little bit of winter travel makes the season bearable.… CONTINUE READING

done and done

done and done

December 20, 2013 |  Category:   the biz

Hard to believe, but all orders have shipped out today. Another season is done. Is it weird to feel like Christmas is over when we reach this point? We’re sort of over it ourselves already, but the chatter of anticipation from the kids remind us that it’s not. Spent the bulk of the day just sitting around, zoned out and nursing a light cold that has been waiting to manifest. I didn’t really do a single thing of substance today, didn’t have an appetite either and didn’t leave the house. Despite the low energy, it was pretty perfect.   There’s always a bit of a transition when life gets back to post-holiday normal. You really do get used to the… CONTINUE READING

New for the holidays – Spiced Chile Hot Chocolate mix

New for the holidays – Spiced Chile Hot Chocolate mix

December 6, 2013 |  Category:   the biz

Cardamom and star anise gives the drink warmth, body and depth along with the spicy kick. One thing to note about our hot chocolate mixes – it’s not hot cocoa and there is a difference. We use pure chocolate shavings, not cocoa powder like hot cocoa mixes which are often made by adding water. Hot chocolate, also known as drinking chocolate, is a slower process made best by whisking the chocolate into milk over a stove. Mark has discovered that his cheap Ikea milk foamer works like a charm!   Spiced Chile Hot Chocolate is now available in our shop.  … CONTINUE READING

in the thick of it

in the thick of it

December 4, 2013 |  Category:   life the biz

This holiday season feels compressed doesn’t it? I guess because Thanksgiving was so late this year. Christmas is in 3 weeks and we’re in the thick of things right now, but so far, no lost sleep or panicky situations. We have a new car so we don’t have to worry about the car dying in the middle of Times Square on delivery runs like last year or the timing belt falling off while circling around Grand Army Plaza like the year before. It was always the damn car that was the tipping point towards some kind of holiday madness breakdown.   Have you ever tied 250 ribbons? 500? How about 1000? It’s a lot harder than you’d think. We tie… CONTINUE READING

The end of Fall

The end of Fall

November 21, 2013 |  Category:   life outings the biz

  We missed the peak colors of Fall apparently, but I’ll take any excuse to drive up the Hudson Valley. We didn’t get dazzling color, but we did get fog and a moody overcast day that quite frankly, I often prefer. Sometimes there are compelling enough reasons to blow off all your work so that you can go hang out in the woods, wouldn’t you say? I’m paying for it this week, but that’s what I told myself on Sunday morning when we decided to join Mark for the drive up the Hudson Valley to deliver boxes of cookies to one of our retailers.   It’s true. I have this totally weird, irrational aversion to going into stores that carry… CONTINUE READING

the season arrives

the season arrives

November 15, 2013 |  Category:   life the biz

I know I’ve said this before, but the baking business is all repetitive tasks. We’re getting ready to engage in some pretty hefty repetitive labor in quantities we haven’t seen before. Our busy holiday season came early this year and I’m prepared to hunker down. Between that and my freelance workload, I might not see the light of day for awhile. I’m lining up my Netflix cue right now. What I need is another gripping television series that I can marathon watch for days while zoning out on these repetitive tasks. Any suggestions?   Hard to believe, but we’re wrapping up the outdoor Flea season next weekend. We have just 2 more Saturdays in Fort Greene and Mark will be… CONTINUE READING

2014 NYC Calendar

2014 NYC Calendar

November 5, 2013 |  Category:   life nyc photography the biz

I’m a bit late on everything this year, but I’m finally happy with the way the NYC calendar turned out and it’s available for sale now. Find it on our website and on Etsy.   Speaking of NYC, it’s election day and we’ll be getting a new mayor today. The democratic candidate who lives in our Brooklyn neighborhood actually, is most likely to win. I don’t know how any other New Yorkers feel, but I think it’s so strange that we’re getting a new mayor today. I’m pretty sure I felt that way when Bloomberg replaced Giuliani in 2002, but it’s not often we get a new mayor here in the city; there’s only been five in the last 40… CONTINUE READING

2014 Year in Food Calendar

2014 Year in Food Calendar

October 24, 2013 |  Category:   art + design photography the biz

Had a rare free day from work commitments yesterday so I took care of W&S business that’s been hanging over me since the holiday rush is now basically a little over a month away. Reordered product labels, took stock of inventory and finally listed the 2014 Year in Food Calendar. A little late this year, but here it is. Available in our Etsy shop and on our website.   I get asked quite often where I get my calendars printed. I print them in-house, trim the pages one by one with an exacto knife, collate the pages together with a bellyband, then slip each one inside a cello sleeve. Pretty sure I do a lot of things like this in… CONTINUE READING

Fall!

Fall!

September 20, 2013 |  Category:   seasonal the biz

Ahhhh Fall. The season of everything pumpkin, crispy mornings and the best time for Farmers Markets. Never mind that September is the transitional season of confusing footwear, (although I think I’ve conceded to the fact that I might be putting away my sandals for good at this point. Oh, high heeled clog sandals…how I never wore you this summer, ah well) I’m all for tying on scarves and leaving the house with a jacket on. The nights are legitimately cold though as soon as the sun goes down, but it makes sleeping all the more delicious when you can cozy up to a comforter.   Now that Fall is officially here and we’ve settled back into familiar routines, we’re looking… CONTINUE READING

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