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the biz

a new website, and some thoughts on web design

a new website, and some thoughts on web design

June 6, 2015 |  Category:   art + design the biz

It’s a full year later than when we originally intended to launch a new site, but it’s now live. Since Google announced about a month ago that it’ll rank mobile-friendly sites higher in search results, it was critical to do so (I need to get this blog on the mobile-friendly program soon too). Our old site was already suffering from poor SEO due to some of the typographic design decisions I implemented when we launched that site years ago that have since made it outdated as far as SEO goes, so now that we’re back on the search results grid, I’m looking forward to the challenge of getting our site to rank higher for certain keywords. I think this new… CONTINUE READING

Mother’s Day Pre-sale

Mother’s Day Pre-sale

April 20, 2015 |  Category:   the biz

We had our first 80 degree day on Saturday, shed our jackets, put sandals on and promptly complained about how hot it was, ha! The truth is, the warm weather was a little too soon. We’re still getting used to this Spring weather and we’d like to enjoy it a little longer.   Which brings us to Mother’s Day which is only 3 weeks away (this year, I tell ya. Where is the time going?). We’re having a little Mother’s Day Gift Box Pre-sale till Tuesday – 15% off if you order early.   Hope your weekend was a great one. Ours could have gone better, but Mark had a killer day at Smorgasburg on Sunday so it ended well.… CONTINUE READING

This Year’s Valentines, and looking ahead

This Year’s Valentines, and looking ahead

January 23, 2015 |  Category:   the biz

I always look forward to the reappearance of these sunny Rosemary Meyer Lemon sandwich cookies at Valentine’s Day. It’s easy to forget that citrus is a winter fruit, but this is a good thing, right? When we need the sunniness of citrus the most. We also brought back the Pink Peppercorn Red Currant Linzer Cookies from years ago. But the real story here is that I had some fun styling the cookies and hot chocolate over the course of 2 days.   I don’t love food styling. Sometimes I don’t have the patience for it (or a well endowed prop closet which really helps) and taking photos always takes a lot longer than you think, but recently I’ve taken on… CONTINUE READING

The Calm and reflections on the biz

The Calm and reflections on the biz

December 19, 2014 |  Category:   life the biz

That first day after the holiday rush is over is both a relief and a strange letdown. It’s fairly hard to explain because it’s such a weird mix of feelings and I wonder if other business owners feel the same way. I walked around all day yesterday in a haze – this after getting excited the night before about wrapping up another holiday and thinking about all the business related projects I want to get started. I think it’s a combination of not knowing initially what to do with myself and the crash from a high. But it’s done, another holiday done!   Next year is the year I turn my focus back on the business; we have plans –… CONTINUE READING

it ain’t the holidays until you’re slammed

it ain’t the holidays until you’re slammed

December 9, 2014 |  Category:   life the biz

This is our 7th holiday season. It hasn’t exactly been the kind of craziness where we’re running like chickens with our heads cut off or pulling our hair out in stress. Not yet anyway, but we did feel some of that holiday stress tonight. It’s always hard to gauge what kind of December we’ll have – order volumes change from year to year (and with it our sanity level), but every year proves to be a little different no matter how prepared you think you are for it.   I went back on the blog yesterday and read over the entries around the holidays, all the way back to our first in business. It’s something I like to do every… CONTINUE READING

2015 New York Calendar

2015 New York Calendar

November 13, 2014 |  Category:   photography the biz

This year’s calendar just be my favorite NYC calendar yet! I’ve used a different paper stock that is 100% post-consumer recycled paper and the weight of the paper is thicker than the stock used in years past. The calendars are available here and here.   The holiday season is already here as far as cookie production goes. Mark’s been super busy in the kitchen churning out massive amounts of cookies for our retailers and wholesale accounts who are stocking up for the holidays. We haven’t yet set our holiday ordering deadline since we’re still weighing production schedules, but it’ll most likely be around the 11th of December. You can always order anytime up until the deadline and specify that it’s… CONTINUE READING

2015 Food Calendar

2015 Food Calendar

October 27, 2014 |  Category:   photography the biz

A bit late this year, though I thought I was being proactive and on top of things because I actually started the calendars in September. And then…life happened (the NY one will hopefully be coming in a week). The 2015 Food Calendar is available here or here.… CONTINUE READING

Pecan Pie Bars, friendships, and other bits and pieces

Pecan Pie Bars, friendships, and other bits and pieces

September 26, 2014 |  Category:   friends life the biz

These are new things we’re bringing to the weekend markets this Fall – pecan pie bars with a shortbread crust. I have a distinct association with them which I won’t share at this time, but they are quite delicious and I think everyone who bought them last Saturday would agree. It’s always nice when people come back to the table for seconds. This week we’re getting ready for the Chile Pepper Festival at the Brooklyn Botanic Garden. It’s our biggest event every year and one of the only events where we “work” the booth as a family, and I put work loosely in quotes because well, let’s face it – Mark does most of the work. The kids get super… CONTINUE READING

September! Sale!

September! Sale!

September 1, 2014 |  Category:   the biz

Pretty sure I’m not the only one sad that summer is coming to a close. We’re still sorting out our sleep schedules from being on the West Coast for a few weeks and settling back into Brooklyn life. School starts in a few days and I’m feeling that restlessness that awakens once Labor Day happens. We usually do a summer sale but we had a huge order to fulfill before we closed up shop so we’re having a Fall sale instead. Take 20% off your total order today and tomorrow with code WELCOMEFALL. Valid on our website and Etsy store.   Happy Labor Day!… CONTINUE READING

I’m not a brand + self promotion is hard

I’m not a brand + self promotion is hard

May 14, 2014 |  Category:   rambling the biz

I have a friend who has a similar loathing of self promotion as I do and we talk about it often: how we feel like assholes if we tweet about a new product or project more than once, how we cringe at the idea of selfies and building our “personal brands”. Maybe it’s hard for us to wrap our brains around that last one because we have worked on legit branding projects at ad agencies at our freelance “day jobs”. The Gap is a brand. Starbucks is a brand. But I have a hard time thinking of people as brands unless they’re Oprah or Martha. Are you a brand? Am I a brand? No. Most people are just people.  … CONTINUE READING

Mother’s Day Gift Boxes are now available

Mother’s Day Gift Boxes are now available

April 22, 2014 |  Category:   the biz

Is it time to think about Mother’s Day already? Well the trees are finally in bloom with flowers, magnolias and young leaf buds, so I say yes!   This year’s Mother Day gift box includes Cinnamon shortbread cookies sandwiched with a Dulce de Leche filling. Order deadline this year is May 4th. Available on our site or on Etsy.… CONTINUE READING

when bakers get bored, this happens – rice krispie treats!

when bakers get bored, this happens – rice krispie treats!

March 20, 2014 |  Category:   life press the biz

Owning a baking company requires consistency in product quality in every batch. Mark does admit to getting bored sometimes when he has to bake the same cookies day after day. There isn’t much time for experimentation when he’s busy fulfilling orders, but he likes to play around in the kitchen when he does find a little free time. Lately, he’s been making Rice Krispie treats. You’ve seen these if you follow me on Instagram and they’ve been selling out at the Brooklyn Flea every week. Last weekend he made S’more Krispie Treats, a variation on the open faced S’mores that he’s made for years, but we haven’t brought these to the Flea in 5 years. He was pretty excited to… CONTINUE READING

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