Jenna is a freelance art director and the co-founder/creative director of the Brooklyn-based bakery, Whimsy & Spice. As a designer, she has worked on projects with clients such as the Smithsonian Photography Initiative, the NYU School of Medicine, UPenn, Aveeno, Storm King Art Center, Calvin Klein, and the Fundacion Cisneros. She has worked extensively with tech startups, ad agencies and boutique design firms in NYC for the past 18 years, and has won numerous awards including The Webbys and SXSW Interactive Competition. As a co-founder of Whimsy & Spice, Jenna designs all of the company’s branding and creative efforts.

Jenna is an avid photographer and a blogger since 2001. These days you can find her at Sweet Fine Day where she writes about life in New York, raising 2 girls in the city while juggling work life and a family business.

Her first post on Medium, a reflection of loss, mourning, and start up life, can be found here.