a last delivery, a celebratory lunch, and a look back

December 23, 2008 |  Category:   dining out the biz


We made our last holiday delivery on what felt like the coldest day of the year yesterday, dropping off 4 gift boxes and 8 packages of lavender cookies that will be carried on as gifts to Asia. The recipients were Celia and Cynthia, founders of the food site, Cravings, who had such lovely things to say about our company here and here. Afterwards, we took the girls for a celebratory lunch at Ippudo, a Japanese ramen noodle restaurant in the East Village. Miss C has been ever so picky lately, more so than usual, and has been avoiding sitting with us at mealtimes altogether, but I know how much she likes noodles so it seemed like a place where we’d all enjoy a meal. The pork buns were outstanding – pillowy soft buns with savory pork and bits of lettuce folded like a taco, and even though it was slightly spicy, M devoured it with such enthusiasm that I ended up giving her much of my share. And our noodles? Mark got a spicy soup, while the girls and I had a stock that was flavored with shiso. Even though I got them both forks, they both insisted on using regular chopsticks and much to our surprise, C was able to handle herself quite well and somehow managed to feed herself 2 bowls full of noodles. Despite the cold, it was good to get out and walk around the old hood a bit. I have so many memories of the East Village, having lived here at 2 different times – once when I was going to art school at the Cooper Union and again 8 years later when I was at grad school at NYU. It still strikes me whenever I am back in the neighborhood with the kids – a different life, a different phase.

Mark is back at the Boathouse today helping the staff prepare for Christmas service in 2 days. I’m still in cleaning and organizing mode. I delivered a HUGE design deadline for my project last night and so I’m laying low today, ignoring some other work I should be doing. Now that I have a bit of time to think, the events of the past 3 weeks just seem like a huge blur, like it never even happened. It feels surreal and I can’t actually recall what it was like to pack all those cookies anymore. Weird, right? For 3 weeks everyday, both of us worked from 9am-6pm (him baking, me designing) and then from 8pm-3am, assembled gift boxes every night, sending out 200+ gifts of all sizes. Through various clients, we sent cookies to companies like the Gap, American Express, Calvin Klein, MetLife, NBC, Balenciaga, Gucci, Ikea, Yahoo, Amazon, Target, Nike, JCrew, Macys and HBO. Sorry to name drop but I am still in slight disbelief, and the incoming feedback so far has been excellent with clients saying that they are actually getting thank you emails this year and getting rave reviews.

So we made it through our first holiday season. This is the first evening that Mark and I have little to do. We’re a bit anxious about re-opening all our shops again, and now that I’ve had time to read what is going on in the world, wondering what the new year will bring. But for now, after the kids are in bed, we shall just sit on the couch and do nothing.


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  • Annie From Seattle December 23, 2008 at 6:18 pm

    Kind of like your New Year’s Eve, isn’t it? What a whirlwind! Let’s raise a glass to the first year of success for W&S!

  • Maria December 23, 2008 at 7:45 pm

    Congratulations on a successful holiday season! and please open your Etsy shop soon- I have Christmas money to spend on brownies and marshmallows! 🙂

  • Brenda December 23, 2008 at 8:27 pm

    I had nowhere your level of crazy business, but I totally get what you’re saying. Though I can’t sit on the couch and do nothing until I get home from holiday travel on Sunday. I can’t wait!

    There was the day this last Sunday where I thought, “Oh, wait, I don’t have to knit from early a.m. to early a.m. and then package and ship?” Tee hee hee.

    Merry Christmas and thank you for your wonderful treats, great twitters and thoroughly enjoyable blog! xo

  • rifferaff December 23, 2008 at 8:53 pm

    name drop away! i love to hear those little details. congrats on your success and taking a well earned break.

  • carolyn December 23, 2008 at 9:10 pm

    Congrats on all you guys accomplished this year! Did you decide about the Japanese mag shoot? I have worked with so many Jpnese mags that I feel confident in saying they will give you great press but very little control! And they will probably choose the most obscure things in your apt to showcase in their piece. Merry Christmas!

  • Sleepy December 23, 2008 at 10:18 pm

    Congratulations on a fabulous year. Merry Christmas!

  • Jenna December 23, 2008 at 10:37 pm

    thank you everyone!
    Carolyn, we are doing the shoot. She came over today actually to scope things out. More on that later, I sense another post coming…you know our place. I hope it’s ok.

  • unha December 23, 2008 at 10:48 pm

    yay. hard to believe it’s all over. get some rest!
    and huge congratulations. can’t wait to hear all about it.

  • Gabriel December 24, 2008 at 4:28 am

    have you guys been to minca on 5th (a-b)? it’s my favorite ramen place – i wait for the first sign of cold weather to come each year to make the first trip for the season. not much on the menu but ramen. small hole in the wall. i recommend the basic broth with extra pork slices. i hear they have also opened another location in the hood.

  • Andrew Thornton December 24, 2008 at 5:43 pm

    Good job! You got through it! Hurray!

    Did you know that you have the cutest babies? I was reading your blog back in Asheville and my niece, recently 4 years old, peeked over my shoulder and said, “KIDS! I love KIDS! They are nice! They are my friends!” So, Azalea likes the looks of your kids and thinks they’ll be her new best friends. Maybe the next time she’s up here, we can arrange a play-date. I am sure that Cynthia, my sister, would like to make a play-date with your cookies. 🙂 Though she’s got an aversion to the cold even worse than I do.

    I used to live/work around the East Village and it has changed so much. I just went back and it was really different. Like… look at 8th Street… it’s totally different than just a few years ago.

  • Jenna December 25, 2008 at 8:34 am

    I think I have been to Minca without without the kids – unless it is very new. Unfortunately, when eating out with the kids and strollers and such, you have to think about space and highchairs and stuff.
    Andrew, Azalea looks like a pretty cool kid from what I’ve seen and read. It would be fun to have a playdate! I think she and Mia would really get along!