And finally, the year ends.

December 31, 2016 |  Category:   life

Couldn’t close out the year without checking in despite the fact that I haven’t been writing here much. It wouldn’t have seemed right if I didn’t. This is an image from the summer that I hadn’t posted yet, of the sunset this summer when the sun aligns down the canyon of the East-West streets of Manhattan. So much of life these days is about capturing these moments collectively, which is a rather positive spin on the fact that there is no denying that we live much of our lives through our phone screens.

Life was one big blur the last 4 months. I was head down much of the time with freelance work, so much so that it felt like I didn’t do much of anything this Fall but work. We also had our busiest November and December ever in our 9 years of business. So very grateful for the sales and support, even if it meant some very long days the past few weeks. One thing I kept thinking as Mark pulled one 16 hour shift after another, is that we’re getting rather old for this. Baking can be a physically taxing job and we do wonder how much longer he can sustain this level of productivity. Can’t help but reflect on the business when we’re getting ever so close to a decade. A big milestone is approaching and in many ways, staying in business is harder than ever – but that is a different subject yet to be written about here on another day.

If you follow me on Instagram, then you know that’s where I am these days. I had maintained my account the past two years just enough to keep it alive, but returned my focus to it this Fall in a way that I hadn’t in the past. The algorithm changes earlier in the year killed the engagement on our account, so I felt like I was playing catchup for the last two years. It’s disappointing how much Instagram has become “work”, as opposed to a platform where we can simply share our lives and post what we want, rather than photos that we think are going to get the most likes. But it’s inescapable if you’re a business owner. I really learned that lesson when I dove back into it this Fall after reading article after article on Instagram strategy. But not all of it was social media drudgery. I met a ton of new people when I really started engaging again – and that will always be the best part of social media if we open ourselves and allow connections to form.

There’s a lot of uncertainty as we head into 2017 as the new administration takes over. We’re all waiting to see how it all spins out. When the past few years quickly demonstrated that life sometimes has plans that you can never prepare for, I simply let go of everything and went along with life. I hope to be more focused and intentional in my goals for 2017.

Happy new year, friends.

P.S. I wrote a little holiday story about being a Macy’s elf on Medium if you’d like to take a read.

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  • Melissa@Julia's Bookbag January 1, 2017 at 2:23 pm

    HAPPY NEW YEAR, Jenna! Keeping up with you on IG is fun and uplifting 🙂 xoxoxo

    • Jenna January 3, 2017 at 10:42 am

      Happy new year to you too, Melissa!

  • Sarah January 1, 2017 at 10:21 pm

    I still enjoy reading your posts here..even if they are less often. Your pictures of NY are always beautiful and your words inspiring. I feel like I’ve been reading your blog forever and it’s been a pleasure.
    I’m trying to engage more on the Instagram accounts I follow as well as a way to support those whose posts I appreciate in a hope that they continue!
    Happy new year to you and Mark and the girls. Here’s wishing the dark clouds of 2017 have a silver lining!

    • Jenna January 3, 2017 at 10:43 am

      Thank you so much Sarah, for still reading here and commenting. Best wishes to you in 2017!

  • Moira January 3, 2017 at 2:33 pm

    I usually don’t leave comments, but it’s still a joy reading here (I think you are my oldest surviving bookmark!) and wanted to wish you a happy and peaceful 2017.

    • Jenna January 12, 2017 at 8:18 pm

      I appreciate your comment Moira! Thank you and happy 2017 to you too.

  • Helle January 4, 2017 at 4:57 am

    A happy and hopefully less stressful 2017 to you. I check your Instagram account daily, your photos are so beautiful it´s always a treat looking at them. I´m still dithering whether I want to open an Instagram account, have for a couple of years now, I guess what´s holding me back is the intrusion by FB which owns Instagram, but I guess there are also many plusses connected with having an account.
    Looking forward to reading your posts in the coming year.

    • Jenna January 12, 2017 at 8:19 pm

      Well, if you do decide to open an account, let me know so I can follow!

  • Nora January 5, 2017 at 6:34 am

    Hello Jenna, I too enjoy reading your blog very much but rarely comment. I check your instagram daily and love your pictures, I look at quite a few instagram accounts and your pictures are by far the nicest. Wishing you and your family a happy and peaceful 2017. Nora.

    • Jenna January 12, 2017 at 8:19 pm

      Aw, thank you so much Nora. Happy new year!

  • Cindy Wong January 11, 2017 at 11:16 pm

    happy new year jenna! i love your photography on instagram. its inspirational for me. i really want to dive back into photography with intention myself. have a good one. 🙂

    • Jenna January 12, 2017 at 8:19 pm

      Thanks Cindy. Happy new year. Say hello to seattle for me.