have you seen october? thought I saw it around here somewhere

October 28, 2009 |  Category:   life press the biz



It’s been raining a lot and once again, we’re coming to an end of another month. I don’t know what it is about Fall, which is my favorite season, but it’s also the season that seems to fly by the fastest. Why is that? There’s so much anticipation once September rolls around, but before you can catch your breath, the trees start looking a little more bare and you’re wrapping that scarf more snugly around your neck.

A few things: thanks for all the encouragement about our plans to open a store. Nothing’s concrete yet, of course, but we’ll spend the next year mulling it over before we have to start making any serious moves in a year if we really want to make it happen. A few of you have mentioned a cookbook. Why yes, that would be wonderful and even before any idea of the business existed, Mark and I thought it made a lot of sense to make a cookbook together. But whoa whoawhoa, let’s slow down a little. Writing a Cookbook is a lot of work! We need to focus right now on business. Speaking of…we were in DailyCandy again today. If you were with us on this ride from the very beginning, then you might recall that our DailyCandy feature, which ran a mere 5 weeks after we opened shop back in April, helped propel the business along in those early days (lord, am I talking about “the old days” already??). Nice to be back on DailyCandy again, even if it did give me a brief heart attack when I saw just how many people were on the site as soon as I got that email in my inbox. It’s already a crazy busy week for Mark. Sometimes timing can play cruel tricks and every wholesale account will come knocking on our door. It’s one of those weeks and Mark’s doing it all himself as I have my own deadline crunch. We’re drinking lots of coffee.

As for trying to live by the “one day at a time” rule, I’m trying. It’s very strange, though, this feeling that I have today. I feel like there’s some kind of change in the air. I don’t know how to explain it really, but I have this weird sense that the freelance life as I’ve known it for the last 10 years is about to change next year, like I’m closing in on an end of an era. Something just feels…different.

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  • emeline October 28, 2009 at 7:32 am

    Two years will FLY by! We just finished a business plan and it took us a FULL YEAR to get to the point where we got the first loan. Writing it out and forecasting the financials was SUPER hard, but so worth it. We know the business inside out now.
    Having your own kitchen could also open the doors to having workshops (which have super high margins) and diversifying your products and services.
    I’m sure this has all whirled around your brains, but it IS a great idea and something that as much as it’s daunting, could open a lot of great doors for you! Good Luck!

  • Lauren October 28, 2009 at 10:05 am

    Hi Jenna,

    On your musings for a staff job: I was laid off in November ’08, and spent six months on unemployment. Unlike you, I actually loved the lack of work, but I made myself stay on a schedule, and even allowed myself to consider life-changing career moves.

    In a non-exciting fashion, I accepted a regular job with an hour (+) commute. While I don’t love the commute, I do love the job, and they are allowing me to try an alternative schedule to minimize drive time (4-10s). I’m amazed that my husband and I stayed afloat on our own during those six months, but now we haven’t caught back up to our savings or travel plans. The two biggest reasons I stay in a regular job: stability and benefits. I work for government, which I highly recommend if you are looking for a solid base job from which to jump off, with either your freelance work or a future store. Gov’t benefits are AMAZING – the pay is not great, but you don’t pay for your health or pension (or a minimal amount, if you do). When I add up my pension and health benefits, covering my husband and me – no dependents, the amount is well over $20k a year (in VA, where life is cheaper). Upside/downside: usually steady, slow work, which leaves you with energy for other endeavors.

  • ChantaleP October 28, 2009 at 5:54 pm

    Or maybe you want it to be different. I like the fact that you’re in charge of your own destiny…

  • our little love nest October 29, 2009 at 10:54 am

    What a positively gorgeous blog you have. I had to look at least 3 pages of your delicious treats and gorgeous photos. Love it! xo

  • olivia rae October 29, 2009 at 11:48 am

    i just came across your blog, and i have to say… i am in love. it is absolutely gorgeous and i am enthralled by your beautiful life in brooklyn! xoxoxo

  • Tobias Linder October 29, 2009 at 10:49 pm

    Hi Jenna
    I’m now reading your blog already for a long time and always wanted to try one of this interesting cookies you’re selling. Perhaps you still remember the sampler box of cookies that I ordered from you with our friends in Philadelphia as destination that did’t make it to the final place. So I had no chances then.
    Now we’re finally again in the States and have just spent 4 lovely days with our friends in Manhattan before going on to Phoenix.
    One of the first things I did in NY was going to Dean and Deluca Soho to buy all the cookies they had from you and I really have to say, that every single one of them was super delicious.
    Thank you so much to Mark and you for not only enriching my life with your cookies but also with your blog.