I’ve been busy taking new product shots for our website, which is set to relaunch sometime next month. There have been so many issues with our current website, including 2 major server meltdowns last year that our site never quite recovered from, that it was just easier to ditch what was there and start new (there is also a glitch where some users on certain browsers and operating systems can’t advance to the payment step of our shopping cart. Nice, huh?).
We needed a change anyhow, and while the new site won’t have a completely different look and feel, it will be more refined and tighter in design. But the photos…it’s really interesting to me how the photos have evolved with acquired skill and better equipment over the last 3 years. I studied photography for a number of years in high school, art school and even took a color photography class when I transferred colleges to study music, but it was more from a fine art perspective. The classes were never about technique, but rather about critiquing the art. This was way before digital photography. Even back in high school, we developed our own black and white film and printed our own photos in dark rooms. I remember taking the tiniest of paintbrushes to manually touch up dust spots on photographs with a bit of dye, and I still remember what it felt like to work in a dark room, your vision severely limited, and having to rely on your other senses to move about in the room. I miss those times.
Product photography feels so different than the kind of photography that I studied in school. Other than snapshots of the kids, I never really thought too much about photography in those years between school and when we started the business. We were operating on limited funds when we were first starting out, so we did everything ourselves. I just picked up the point and shoot camera that we owned at that time and started taking product shots. I never really expected that a by-product of this business would be my renewed interest in photography. It’s become way more satisfying creatively than design. The funny thing is, even though I cringe at some of those early photographs that we’re still using on our sites, it’s those very images that really branded our company. The photos have been evolving though. Even though they are still very much minimal, they are a little more styled now (and I swear, they started out minimal because I was and still am a lazy stylist). I’ll share a few shots with you this week.