sneak peek, and taking pictures

March 22, 2011 |  Category:   life photography the biz

I’ve been busy taking new product shots for our website, which is set to relaunch sometime next month. There have been so many issues with our current website, including 2 major server meltdowns last year that our site never quite recovered from, that it was just easier to ditch what was there and start new (there is also a glitch where some users on certain browsers and operating systems can’t advance to the payment step of our shopping cart. Nice, huh?).

We needed a change anyhow, and while the new site won’t have a completely different look and feel, it will be more refined and tighter in design. But the photos…it’s really interesting to me how the photos have evolved with acquired skill and better equipment over the last 3 years. I studied photography for a number of years in high school, art school and even took a color photography class when I transferred colleges to study music, but it was more from a fine art perspective. The classes were never about technique, but rather about critiquing the art. This was way before digital photography. Even back in high school, we developed our own black and white film and printed our own photos in dark rooms. I remember taking the tiniest of paintbrushes to manually touch up dust spots on photographs with a bit of dye, and I still remember what it felt like to work in a dark room, your vision severely limited, and having to rely on your other senses to move about in the room. I miss those times.

Product photography feels so different than the kind of photography that I studied in school. Other than snapshots of the kids, I never really thought too much about photography in those years between school and when we started the business. We were operating on limited funds when we were first starting out, so we did everything ourselves. I just picked up the point and shoot camera that we owned at that time and started taking product shots. I never really expected that a by-product of this business would be my renewed interest in photography. It’s become way more satisfying creatively than design. The funny thing is, even though I cringe at some of those early photographs that we’re still using on our sites, it’s those very images that really branded our company. The photos have been evolving though. Even though they are still very much minimal, they are a little more styled now (and I swear, they started out minimal because I was and still am a lazy stylist). I’ll share a few shots with you this week.

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  • Kathleen March 22, 2011 at 10:05 am

    Becoming a better photographer has become a byproduct of my business/blog as well – and I too cringe at some of the earlier, poorly art directed shots I have up. But that said, I love the kind of creative growth that happens organically.

  • Nichole Robertson March 22, 2011 at 11:05 am

    I’m really looking forward to the new shots. I know they’ll be amazing!

    I want to crawl into a hole when I see photos I took a few years ago. But I guess that’s all part of the process.

  • sarah March 22, 2011 at 11:09 am

    I’ve always thought you had pretty great product photos on your site, so I am excited to see what you’ve been able to do with the new camera and a revised look at the styling. It’s obvious from your photos on the blog that you have a natural eye for composing pictures.
    I’m just starting to really understand and fall in love with photography myself, a side effect of having a boyfriend who love his camera. I can see how people fall into the photography hobby, it’s truly a lot of fun!

  • diamondkelt March 22, 2011 at 11:15 am

    I love looking back on my older stuff because it really shows progression. And sometimes you just have to physically SEE your own evolution to realize how far you’ve come.

  • zizi bloom March 22, 2011 at 11:15 am

    lovely !!!

  • erika March 22, 2011 at 12:39 pm

    is it embarrassing to say out loud that i may have a girl crush on you? it just seems that everything you say and do echoes my feeling and sentiment, right down to the tone you use to say it.
    i do love to visit your site.

  • Jenna March 22, 2011 at 12:45 pm

    @erika, no not embarrassing! Thank you! Just went to your flickr site – your photos are sooooo lovely!!

  • shruthi March 22, 2011 at 1:34 pm

    fantastic product shots on ur website – so good that I ordered a little pack of the pink peppercorn shortbread cookies as a gift for my two little nephews, a couple of days ago. They just received it and its all gone already!

  • Jenna March 22, 2011 at 6:21 pm

    @shruthl, thanks for the order! And the compliments! So glad they liked them.

  • Kitty March 22, 2011 at 6:55 pm

    I remember that mug with the print of ants on the inside!

  • monika March 22, 2011 at 10:39 pm

    Hi Jenna,
    My name is Monika from Australia. I would like as for your creative advice because you are soooo creative!.
    I have to make a hat for my sons easter hat parade and I was wondering if you had made one for your girls before and if you maybe have some photos?.
    Thanks heaps

  • naomi March 23, 2011 at 11:19 pm

    hi! i just want to let you know that i really love reading your blog. i love all of your posts that you write about your korean ethnicity. you are a proud korean and it shows. i love that you instill your korean culture into two beautiful half-korean girls. i am half japanese and am so proud of my japanese identity! i am so inspired by you, your family, your blog, everything!