No matter what you decide to share with the world, there are countless other people going through the same thing as you. You can count on that. So now what do we do? It’s not like I have a plan or an idea – just a desire. You know, I wish there was 1 thing I was really good at or something that occupied a life-long obsession, but I tend to be all over the place. I always have. I always envied those people who had laser sharp focus and an unwavering vision. Hard to believe that after all those years of art school, a music degree and a graduate degree I’m still searching.
But I should take a lesson from the pages of our own experience building a business from scratch. W&S came about in a way that is so unlike the way I normally operate. It was lightning fast – we didn’t have time to think much or second guess any of our decisions, from product to packaging. We did little market research and aside from feedback from 1 friend, didn’t even take our cookies or marshmallows for a private taste test. We sprinted from the start line and didn’t stop to look until our first official sale. AND we did it in less than 2 months – the business was registered, papers filed, identity designed and printed, photos taken, website up and ready to launch with 8 products that we felt good about, all in less than 60 days. But, when it comes to “my stuff” I tend to belabor over everything endlessly. So why, WHY is it so hard to figure out a way to do this again?
I’ve gotten emails from some of you asking how we started. My advice? Once you have an idea and a plan, don’t over think. If you think too much you start over analyzing and that’s when doubt seeps in. We have our cards stacked up against us already (statistically a great percentage of businesses don’t survive past 2 years), so we don’t need to add ourselves to the fray of doubters and negativity. Just do it and go, even if you think it’s crazy. If you feel scared out of your mind, but find the whole process thrilling and it makes you feel alive, then you know you’re onto something. You can chew on that. Meanwhile, I’ll be over here mulling things over. Ideas, I have. Ideas that make money? Hmmm…this is gonna be a long ride.