a collaboration with West Elm + new retailers

January 24, 2012 |  Category:   press the biz

Did you guys see this yet? I don’t get too excited over press (no, don’t take this the wrong way. It’s always a thrill to see your name in print, but when it comes to translating to direct sales, press isn’t what it used to be), but I have to admit I was really excited when I saw how our Valentine collaboration with West Elm turned out! It’s SO fun. And they did such a terrific job styling the 3 recipes we gave them: a cardamom spiced hot chocolate with orange whipped cream, star anise panna cotta with ginger poached pears, and a meyer lemon cake with blueberry lavender sauce. I LOVE it, so be sure to check it out.


Also in biz news, we have more new retailers who will be carrying our products. This Wednesday we’ll be delivering to Foragers Market in Dumbo and The Plaza Food Hall by Todd English, inside the Concourse level of The Plaza Hotel (yes, *the* Plaza Hotel).


Our marshmallows are also on the shelves at the just opened Haven’s Kitchen, a specialty food shop and cooking school, on 17th Street in Manhattan. Don’t forget we’re also at Gourmet Guild over at 110 Broadway in Williamsburg – all locally sourced products.
I think that about covers it, whew!

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  • Tian January 24, 2012 at 12:27 am

    Congrats on the progress of your business

    Hey, Mia is MIA in the pic < ;

  • katie January 24, 2012 at 1:31 am

    love the west elm piece. really love it!

  • Sabrina January 24, 2012 at 1:40 am

    That’s fantastic! Congratulations! 🙂

  • Kiana January 24, 2012 at 3:48 am

    This is so great for you guys. Congrats! I only wish I could order from Spain! Oh well. I’ll tell my American friends to indulge for me 🙂

  • Katie January 24, 2012 at 6:27 am

    sweet, i love the graphics on the west elm site, especially the muffins being built!

    Katie x

  • lara January 24, 2012 at 6:55 am

    wow-congrats! I’m inspired to try making all of the recipes! Really look delicious & fancy, but maybe doable?

  • Zoe January 24, 2012 at 6:57 am

    Congratulations! How fun! Btw – one small business to another, my dad is a lavender farmer and makes a few culinary lavender products if you are ever looking for some supplies. (http://lavandetexas.com/prod-cul-lavender.html)

  • Jan January 24, 2012 at 7:37 am

    Congratulations – it looks like a perfect pairing of business personalities and style!

  • Misha January 24, 2012 at 7:50 am

    Wow, wow, wow!! How amazingly cool is that?? Looks fabulous and congrats.

  • Justine January 24, 2012 at 9:48 am

    Yummy all around. Congrats!

  • Cecilia Madden January 24, 2012 at 10:27 am

    So thrilled for you! This is a-mazing!

  • sarah January 24, 2012 at 10:53 am

    congrats jenna & mark! what an awesome & cute little spread in west elm. thanks for sharing the recipes… i have a few meyer lemons sitting on the counter and now I know what to do with them 🙂

  • MCC January 24, 2012 at 10:54 am

    Congrats! *Big* things will happen… 🙂

  • Tara January 24, 2012 at 11:12 am

    congrats! what an awesome spread!

    i am definitely trying these recipes – am wondering if the meyer lemon cakes could be done in one six inch pan…

  • Atsuko January 24, 2012 at 1:21 pm

    Big congrats on the wonderful opportunities! I am very happy for you. Yes, I already checked West Elm Website. The layouts were very sweet for the Valentine’s day. As a matter of fact, I drove to the store later.

  • Melissa@Julia's Bookbag January 24, 2012 at 2:55 pm

    YAY FOR YOU!!!!!! What a way to start the Year of the Dragon!

    I adore West Elm.

    I adore your blog.

    And I cannot WAIT to try cardomom spiced hot chocolate! Beautiful spread, congrats, congrats!!!

  • Lauren January 24, 2012 at 3:10 pm

    Well that’s awesome. And THE PLAZA? Awesome. And Haven’s Kitchen looks super great. So yeah, great post. Congrats on the continued awesomeness, well deserved!

  • Chloe January 24, 2012 at 4:43 pm

    Hi Jenna,
    I’ve been following your blog for a few weeks but this is the first time I’m commenting! I love reading all your posts and am excited to order a few valentine boxes for my girlfriends and for myself. 🙂 Thank you and congrats on the west elm collaboration!

  • Sally B January 24, 2012 at 6:03 pm

    very nice collaboration with West Elm… very nice.

  • Charissa - The Gifted Blog January 24, 2012 at 7:27 pm

    What a beautiful feature! It’s lovely to look at and the recipes look delicious. My aunt just gave us 4 Meyer lemons from her tree (we’re in S. California) so I’m thinking about making the buttermilk cakes. YUM.

  • Angela January 24, 2012 at 8:03 pm

    Congrats! How wonderful!

  • carol January 24, 2012 at 9:55 pm


  • Kate365til30 January 25, 2012 at 10:52 am

    Great spread!!!! Congrats!!!

  • Emily January 25, 2012 at 3:25 pm

    A bit off topic, but I am planning to order the little box of valentine cookies for my sweetie, a chef-in-training at the Culinary Institute up in Hyde Park. The gift box is going to a perfect valentines day present for him. Many thanks!

  • heather January 25, 2012 at 5:02 pm

    Forager’s = finally!

  • Ruth January 25, 2012 at 8:19 pm

    Congats! Have been following you guys for a while although I am now out in Delaware, a former New Yorker..whenever I’m at Terrain/Styers I feel a special connection when I see your guys merch.

  • Jen Laceda January 26, 2012 at 9:04 am

    i just made your Meyer Lemon Buttermilk Cake with Blueberry-Lavander Compote and Mascarpone Cream….delicious!!!! I’m sharing this recipe with my blog readers and crediting it back to you guys 🙂 Love, love, love!!

  • Clara January 26, 2012 at 11:26 am

    This is amazing!!! Huge congrats to you guys!

  • hyzen January 26, 2012 at 3:37 pm

    Wonderful! West Elm is certainly big exposure and something to be excited about. I feel like I should say “I knew them when…” only I don’t know you, just been following your blog awhile. Congrats!

  • taylor January 26, 2012 at 4:04 pm

    I was SO EXCITED to see you in my West Elm e-mail today!!!! I work there and am gathering ideas and info for a community board in our store that gives info about blogs, etc and can’t believe you guys have partnered with them! I can put you guys on there for the Valentines day section! Congrats!