baby butts, now on national TV

February 12, 2010 |  Category:   press the biz


In the middle of that snow storm, right when it started looking like a blizzard out there, Mark trekked out to Manhattan to Martha Stewart to deliver some rose vanilla marshmallow hearts after an “urgent” phone call the day before (stuff for press is always “urgent”). The next day, they were on TV. The episode isn’t online yet, but you can see a photo of them as they were shown on the air (photo 23).

Yeah, those marshmallow hearts (or again, baby butts as Mia calls them)…getting national exposure. They also appeared at a Martha Stewart party thrown by the same editor sometime last year (can’t remember if that was before or after they made their magazine appearance). They’re getting around.

Update: We’ll have a bunch of these little heart packages at the Brooklyn Flea tomorrow. I think we need a sign. Preferably inside a starburst. You know, like “As Seen On TV!”

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  • Chickything February 12, 2010 at 5:40 pm

    absolutely amazing!

  • julie y, February 12, 2010 at 6:25 pm

    that’s awesome! congrats.

  • Rachel | Fog and Thistle February 12, 2010 at 6:29 pm

    Congrats Jenna and Mark! I love that you call them baby butts 🙂

  • Shilo February 12, 2010 at 8:58 pm

    I hope this means a very healthy uptick in sales, not a sudden and total swamping.

    Although I suppose being swamped is a good thing for small businesses like yours.

    Either way, good job!

  • Christy February 12, 2010 at 10:04 pm

    How great does that feel Jenna!! Moments like those make all the hard work seem worthwhile, doesn’t it? May this result in bigger orders for those marshmallows!!

  • alli/hooray February 12, 2010 at 11:01 pm

    how awesome!

  • quyen huynh February 13, 2010 at 1:26 am

    That Mia is one smart cookie! Brilliant name! Congrats to Mark and Jenna. I hope this gives you the exposure you deserve!

  • Renee Alam February 13, 2010 at 9:11 am

    Congrats on the coverage! I think I like the name “baby butts”. 🙂 When you become a millionaire at least I can say I knew you before you were rich (or at least know you through the blog) 🙂 I can picture you having your own small bakery where your girls go around greeting the customers & asking them if they want more baby! Anyways,if you can make it to Martha you’re already the best…how much higher can you go,well,except maybe Donald Trump…except I don’t think you’d get fired.congrats!

  • Amy February 13, 2010 at 11:48 am

    I was so excited for you guys when I saw your marshmellows on Martha. Congrats!

  • Tumus February 13, 2010 at 1:45 pm

    Hope you’re ready for another busy Spring ^_~ It feels cool to kind of brag that I soooo had W & S favors for my wedding reception.

  • Lulu February 13, 2010 at 8:05 pm

    whoa! those look so yummy!!

  • unha February 14, 2010 at 8:30 pm

    you totally need to put that graphic next to baby butt mallows. “as seen on tv”!!!


  • A Merry Mishap February 22, 2010 at 7:02 am

    That’s exciting, congrats!