some new photos

March 29, 2011 |  Category:   photography press the biz

If you’ve been to our Etsy site in the last week, you may have noticed some of the new photos. I couldn’t bear to look at the old photos anymore and didn’t want to wait till our new site was up. Now that some of the worst offenders have been replaced (I’m looking at you, biscotti and brownies), I can rest easy on retaking some of the other products that need a refresh. Speaking of our new website, it should relaunch mid-April and I couldn’t be more excited. I don’t remember the last time I was this excited about launching a new website in like, ever, so this is a big deal.

Some other biz news (lest you forget that this blog is also about the business, and not just some random babbling from an insomniac):

We’ll be at the The Village Voice’s Choice Eats tasting event tonight in the VIP Sweets Room. The event has been sold out for awhile and no wonder, what with that lineup of restaurants on hand. Mark’s going solo, as he usually does at events, and this is bumming him out a bit because it might mean that he won’t get a chance to go and grab some food.

Some recent press: The Kitchen Conversion Poster is in this month’s issue of Bust Magazine, and Joonbug.com did a great writeup of our products which you can read here. And did anyone catch us on TV? Our cookies were on the Cooking Channel’s Food(ography) show hosted by Mo Rocca. The theme of the show was “Food and Websites” and our Etsy homepage and product shots were splashed across the screen quite a number of times. Yeah, ok, we totally giggled every time we saw our stuff.

Thanks to all of you who helped us raise money to send to Japan by buying from us in the last 2 weeks. We’ll be sending a portion from all the sales we made during that time today, along with a company match. And watch for some news on a contribution we’ve made to an exciting benefit project to Japan.

And finally….I know it took us FOREVER to decide on a cookie name (oh, what cookie? I know, you probably forgot about it, it was so long ago), but we did pick a name and despite some of the very creative and sometimes really funny names you guys came up with (“chunky mudburger”, submitted by Tin, makes me chuckle every single time and it’s what I’m secretly going to call it to myself), we decided to go simple and stay a bit more in character with our other product names. The Brooklyn Market Cookie. It fits, don’t you think? Particularly since it’s only being sold at the Brooklyn Flea for now (but maybe not for long!). So Christine, you are the winner since you coined it first (check your email!), but Miss Lauren, I know you also posted this name a few hours later, so you get some free cookies too the next time you stop by the Flea. Thanks, Ladies!

So our 3rd year of business has now officially come to a close. Did we think we were going to make it this far and for this long? I don’t know what we expected, but onto year 4…

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  • rebecca March 29, 2011 at 3:08 am

    congratulations on 3 years and i hope 4th year will be full of surprises, good challenges, projects and excitment !
    you guys rock.
    (and the new photos are beautiful, it is refreshing !)
    (and i’m hungry)

  • rebecca March 29, 2011 at 8:49 am

    jenna the photos look amazing. beautifully styled and they look delicious. that’s the whole point!

  • jen March 29, 2011 at 9:06 am

    these photos look great! i love that brown slab thing with the biscotti on it.

  • Amber March 29, 2011 at 9:11 am

    These new pictures are gorgeous! You have a fabulous eye! I will definitely be purchasing some of those marshmallows. Good luck on the new site!

  • Alice March 29, 2011 at 9:35 am

    wow i just discovered your work and blog and i am thoroughly smitten. time to peruse the archives. πŸ˜€

  • Sara March 29, 2011 at 10:05 am

    Congrats on 3 years! The photos are beautiful!

  • lesley March 29, 2011 at 11:15 am

    congrats, jenna & mark, you guys work so hard and have such a passion for what you do. the photos are beautiful, i see you’re enjoying your new camera!!
    all the best for many more years to come.

  • Nidhi March 29, 2011 at 12:47 pm

    Delicious photos Jenna…so so stunning!

  • diamondkelt March 29, 2011 at 1:05 pm

    Your lightning looks much improved on those pictures πŸ™‚ They look great!

  • Renita March 29, 2011 at 1:51 pm

    Rightfully optimisitc!

  • Lecia March 29, 2011 at 4:35 pm

    You are so good at food styling! Wish I was – I hate to do it.

  • Laura March 29, 2011 at 5:16 pm

    Must.Bake.Now. (Can’t order, live in Canada.)

  • naomi A Burgess March 29, 2011 at 6:51 pm

    Congrats everything looks beautiful and yummy!

  • Kirsten March 30, 2011 at 2:25 am

    Seems like I should get a shout out for naming the cookie-I said to call them “Market Cookies” way back in the original post in June! ;P

  • Lauren March 30, 2011 at 9:39 am

    Ah, great minds think alike!
    These new photos are beautiful, I can’t wait to see your new site.
    I just hired at web designer and photographer – it’s not going to be finished until July but I can barely stand looking at my shop now that I know it will be changing.
    You must be psyched to have yours up and running soon – I look forward to placing a “test” order. πŸ™‚

  • Jenna March 30, 2011 at 11:35 am

    Thanks everyone!
    @Lecia, ha, thanks, but I don’t think I’m so great at food styling, though I cam trying to get better. I don’t particularly enjoy doing it – too much clean up afterwards!

  • Jenna March 30, 2011 at 11:35 am

    @kirsten….ah, so it is. I just looked back at the archives and you are right!

  • Denny July 18, 2011 at 2:04 am

    I saw the Etsy/Mo Rocca eppie here in Malaysia last night! I was so excited when I recognized the cookies!
    Yay Whimsy and Spice!

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