Soooo….if you tried to get on our W&S site late in the day today you would have noticed that the site was (and still is) down. It’s because of this (it’s now linked to our Foodzie store). It completely crashed our site and our ISP provider just shut us down. We’re on a shared server because frankly, we don’t usually get a huge amount of traffic but they told me that the site was using 5% of the total bandwidth on that particular server – yikes! I heard just how crazy an Urban Daddy feature can be from our friend Nina of BonBonBar who also crashed the Foodzie site when her candy bars were featured, but we didn’t know what to expect. What we didn’t expect was to have our site shot down and get nothing from this coverage, particularly since the article strangely doesn’t mention our name, just the name of the cookie (seems like this is their style). We’re being told that the site won’t go back up until the traffic backs off (what?!?).
We’re strangely zen about this whole fiasco despite all the money that we lost in potential sales today. We didn’t know when we’d be featured so it wasn’t like we could really do anything about it to prepare. But remember, we’re like probably the only people who celebrate and then actually cringe when we get press. For a small company like ours where the work is done primarily by 1, sometimes 2 (me) people, good effective press coverage is really overwhelming and scary. Yeah yeah, you’re thinking “well, that’s a good problem to have blah blah, you really shouldn’t be complaining”, and you’re right, it is. But with the constraints on production due to our particular set up and kitchen situation, good press is also really stressful.
So what now? I don’t know. Instead of freaking out about how to fulfill these orders, we’re sitting on the couch watching Top Chef and twiddling our thumbs. Our site is still down. I guess it is just wait and see.
Oh yeah, one more thing. Lucky Magazine December issue? Haven’t seen it yet…but page 244 (NY shopping edition).