1 year anniversay on etsy and the return of the flea

April 16, 2009 |  Category:   the biz


It’s our Etsy anniversary which means that a year ago today we opened up shop for online orders. Etsy was initially supposed to be a temporary venue until we had our own website outfitted with e-commerce but it’s been so good to us that we’ve decided to keep it open. We quietly passed the day that we officially consider our first day of business, April 6th which was the first day of the Brooklyn Flea, but the Flea is returning this Saturday, April 18th to what it supposed to be warm and sunny weather. Last year at the inaugural opening, it was damn chilly and we froze our butts off, but it was such a memorable day. I still remember the very first sale that we made to our first customer not long after doors opened. I practically jumped up and down and hugged the poor unsuspecting guy. In related news, we had a nice mention in this New York Magazine article about food at the Flea.

So to celebrate this month of anniversaries we’re hosting a giveaway to our beloved blog readers. 2 people, chosen at random, will win their choice of 3 products or one of our Classic or Herbs & Spices gift boxes. Just leave a comment, any comment. Winners will be picked next Monday. **Note, my friend just reminded me that yes, the giveaway is only open to US folks – we are so sorry that international shipping isn’t cheaper or faster.

Oh, and yes, the lemongrass marshmallows are finally in the shops, new photos and all.

UPDATE: Winners announced! Many thanks to all who entered and congrats to our winners Jackie and Darleen!


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  • RJ April 16, 2009 at 1:17 am

    Congratulations W&S! Wishing you another successful year. Thx for making such delicious sweets. Forever a fan!

  • Queen of the Click April 16, 2009 at 1:28 am

    I’m glad to see that the Brooklyn Flea is returning this weekend. I love your etsy shop!

  • -mika April 16, 2009 at 2:09 am

    A lovely family, lovely treats, and lovely business! What more could you ask for? Congratulations on your anniversary!

  • cindy April 16, 2009 at 2:37 am

    Happy Birthday Sweet Fine Day! Here’s to many more to come!

  • Myf April 16, 2009 at 3:18 am

    I suppose I can’t win because of living in the UK and the difficulty of shipping your goods fresh, but I am so curious to taste your wares after a year of seeing you publish macro shots of them… 😀

    Congratulations on your anniversary.

  • alice April 16, 2009 at 3:34 am

    Congratulations on your anniversary! I wish all four of you success for the future.

  • Fog and Thistle April 16, 2009 at 5:09 am

    Congratulations on your milestone! To think of all the success you had in a single year…imagine the possibilities for the next one.

  • Sleepy April 16, 2009 at 6:10 am

    Congratulations! I’m so excited for you guys 🙂 Y’all make some of the best sweets I’ve ever had. My brother loves the stuff I’ve sent him, and thank you for sharing everything with us on this blog. YAY!!!!!

  • Terrie April 16, 2009 at 7:14 am

    Whimsy & Spice
    is very nice

  • Michelle S April 16, 2009 at 7:17 am

    Congratulations on your anniversaries. That’s exciting!

  • bethany April 16, 2009 at 7:30 am


  • jennifer April 16, 2009 at 7:34 am

    Oh boy, I do remember that freezing first day well! Looks like it’s going to be a nice one this time around! Congrats and hooray for lemongrass marshmallows!

  • Bari April 16, 2009 at 7:37 am

    I was at the flea that day! It was really nasty out and the only thing I bought was some cookies from you guys. Congrats!!

  • Caitlin Shannahan April 16, 2009 at 7:38 am

    I can’t wait until the flea reopens! Every time I went last fall I would get 1 or 2 white hot chocolates

  • Jackie April 16, 2009 at 7:39 am


  • chris April 16, 2009 at 7:41 am

    Congratulations on your anniversary! And here is hoping you have many, many more!

  • rifferaff April 16, 2009 at 7:52 am

    congrats on your anniversary!

  • Nicole M. April 16, 2009 at 8:01 am

    Congrats on your shop anniversary! That must be so exciting! And do you know what else is exciting? Your giveaway! I’ve been eyeing your confections for quite some time, and I’m determined that I’ll buy some soon from your Etsy shop. Well, that is if I don’t win them first. 😉

  • Anna April 16, 2009 at 8:05 am


  • Melissa April 16, 2009 at 8:12 am

    Congratulations! Your daily postings are a highlight of my morning!

  • rachel April 16, 2009 at 8:16 am

    congrats on the anniversary!!

  • Beth S. April 16, 2009 at 8:17 am

    Congrats on a great year!

  • lowercasecarmen April 16, 2009 at 8:21 am

    Just yesterday I was on the phone with my boyfriend telling him about how cute your daughters are. I was like, but their haircuts! and the little one’s hands! and they live in New York!

    He thought I was a bit crazy but I so thoroughly enjoy the snapshot into your day to day.

    Good luck with the business!

  • Tumus April 16, 2009 at 8:23 am

    Woo WOOOOO Gratz! I’m waiting till pay day to order some delicious lemongrass marshmallows ^_^ Can’t wait!

    Also can’t wait till Mother’s Day so I can send my mom some more deliciously decadent devilish sweets ^_^ Because I love her soooo much 😆

  • Katie April 16, 2009 at 8:26 am

    I just found your blog and love it! Congrats on the one year anniversary!

  • Sarah April 16, 2009 at 8:28 am

    Congrats! I can’t wait to taste the new marshmallows. I think all of us Montclair girls will have to make a journey to the Flea one weekend. Would be fun.

  • shannon April 16, 2009 at 8:36 am

    Congratulations! Love to see a small business make it…your doing great. I enjoy following your blog and always seem to get inspired. Keep up the great work! All your sweets look too good….yum!

  • Kelly | Purple Lemon Designs April 16, 2009 at 8:43 am

    Congrats on your anniversary! Best of luck in the year to come.

  • Darleen April 16, 2009 at 9:11 am

    I love seeing your pictures, and maybe once the economy turns around I will get some of your goodies!

  • tpm April 16, 2009 at 9:16 am

    Congratulations on a wonderful year!

  • Samantha Hirst April 16, 2009 at 9:26 am

    A big congratulations to you! One year feels like such an accomplishment.

  • cyndi April 16, 2009 at 9:33 am

    I feel so lucky to have found your etsy shop & blog. You’ve made special occasions a little sweeter (all the fathers in my life can’t stop talking about their sampler boxes) and helped me re-visit a very memorable flavor combination (chocolate & earl grey) from our last trip to NYC. Thank you so much for all you do!!

  • Tanya April 16, 2009 at 9:45 am

    Congratulations on your etsy anniversary and your success. Your marshmallows are creative and delicious!

  • Caroline April 16, 2009 at 9:57 am

    Yay for anniversaries! Congrats! Can’t wait to eat some yummy confections when I’m in Brooklyn in June! Thanks!!

  • Alicia L. April 16, 2009 at 10:01 am

    Congratulations to a successful year! I recently bought an herbs and spices gift box for a housewarming gift for friends and they loved it! I want to try some of your treats myself now! Love your blog!

  • Carla April 16, 2009 at 10:12 am

    Happy Anniversary! I’ve been following your business and blog since you started and it’s been great to witness. Continued success =)

  • Pam April 16, 2009 at 10:18 am

    Impressive, very impressive.


  • Helena April 16, 2009 at 10:19 am

    Congrats on the anniversary!

  • Stella April 16, 2009 at 10:24 am

    Congrats on all of these milestones! None is too small to celebrate. 🙂
    I won’t be at the flea this weekend, but I will be seeing you soon! Can’t wait for warmer weather and watermelon coolers.

  • Angela April 16, 2009 at 10:30 am

    Thanks so much for sharing all of your experiences with us! As someone who loves to cook and also does freelance design, this blog is the perfect blend of things I love.

  • Basht April 16, 2009 at 10:33 am

    happy anniversary!
    by the way, those marshmallows are brilliant

  • Gabriela April 16, 2009 at 10:34 am

    I would DIE for this! Congratulations on everything.

  • Shao April 16, 2009 at 11:38 am

    Congrats! Congrats!

  • Ari April 16, 2009 at 10:43 am

    Congratulations, guys! Hard work really pays off, doesn’t it? Also YAY for lemongrass marshmallows! I’m sure they’re divine..

  • HaeWon April 16, 2009 at 10:43 am

    Congratulations!! You guys come up with such unexpected and creative flavors! Can’t wait to try the lemongrass marshmallows. And thanks for sharing your Nassau Art museum experience. We’ll going to check it out soon with our kids!

  • Kelley April 16, 2009 at 10:46 am

    Am in love with your baked goods, blog and writing!

  • Holly April 16, 2009 at 10:47 am

    Oh my gosh! I’m dying to win!!

  • anny April 16, 2009 at 10:54 am

    happy 1 year!!!

  • Stephanie April 16, 2009 at 10:56 am

    Congratulations–I wish that I lived in Brooklyn so that I could visit you at the flea! Love your cookies, by the way 🙂

  • Jen April 16, 2009 at 11:04 am

    Happy Anniversary!!!

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