It’s a full year later than when we originally intended to launch a new site, but it’s now live. Since Google announced about a month ago that it’ll rank mobile-friendly sites higher in search results, it was critical to do so (I need to get this blog on the mobile-friendly program soon too). Our old site was already suffering from poor SEO due to some of the typographic design decisions I implemented when we launched that site years ago that have since made it outdated as far as SEO goes, so now that we’re back on the search results grid, I’m looking forward to the challenge of getting our site to rank higher for certain keywords. I think this new site might be the 4th or 5th version since we started our business 8 years ago and every version is a reflection of where we are currently in web design trends.
Increased bandwidth over the years have resulted in web designs that feature bigger, higher resolution photos, but design has gotten more templated and in a way, maybe even “less creative” due to the fact that sites need to be responsive in nature so that they’re optimized across all devices. When I look back at the very early days of web design and coding, we used to design the craziest stuff because there were no rules back then and it was all experimentation. Usability wasn’t a thing yet; it was just novel to get anything up on the web and graphic assets, particularly photos, were limited to bandwidth. When I started designing websites for clients back in the late 90s/early 2000s, I experimented a lot with navigation, especially when Flash websites were a thing, and it makes me laugh now because they seem so user-unfriendly by today’s standards. Now, 15 years later, we have best practices, CMS, templates, and usability requirements that have almost homogenized web design. Is WordPress killing web design? That’s up for debate. These are big generalizations, of course, and there are lots of beautiful, unique and creative websites out there in the world, but I admit this has played a part in my desire to move on from this part of my career.
All of this isn’t a bad thing, obviously. Good usability IS good design and that’s a beautiful thing. So while our new website might not be the most creative website I’ve designed, I’m thrilled with how it works across all devices and even happier still with how easy it is to update and maintain on the backend. Hopefully, it will be a better user experience across the board for you too.
P.S. Our Father’s Day Gift Box is available. Order deadline is June 14th. Head over to our new site for details.
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