First thing’s first. Yes, we’ve got new packaging for our cookies! And we’re celebrating the launch of our new boxes with a 20% off sale till September 15, both on our website and on Etsy. Use code: NEWBOXESFORFALL. Ok! So…our new boxes. If the branding process when we first launched our business back in 2008 went lightning fast, the design process for these boxes was anything but. These boxes were a long time coming, my friends. I actually initiated the designs last summer, but life and work got in the way last Fall, and then we had to deal with a trademark dispute that put everything on hold last Winter. Finally, we needed to secure financing for the print job. Through the delays, I kept iterating on the designs, the patterns and the iconography. Choosing 16 different colors for all our cookies was not an easy task; managing the print job was even tougher. But, they’re here at last – and with a nutrition information panel and a barcode too! So professional, right? As our rebrand slowly (and yes, I realize it’s been slooow) continues to roll out (we started with our new gift box look earlier in the year), I’ll be redesigning labels for our marshmallows, our brownies and eventually our hot chocolate mixes. All our products will be unified. Eventually 🙂
Let us know what you think of our new packaging. We’re doing a giveaway on Instagram and we’d love to hear your thoughts!