Our cookies have a new look

September 12, 2018 |  Category:   art + design the biz

First thing’s first. Yes, we’ve got new packaging for our cookies! And we’re celebrating the launch of our new boxes with a 20% off sale till September 15, both on our website and on Etsy. Use code: NEWBOXESFORFALL. Ok! So…our new boxes. If the branding process when we first launched our business back in 2008 went lightning fast, the design process for these boxes was anything but. These boxes were a long time coming, my friends. I actually initiated the designs last summer, but life and work got in the way last Fall, and then we had to deal with a trademark dispute that put everything on hold last Winter. Finally, we needed to secure financing for the print job. Through the delays, I kept iterating on the designs, the patterns and the iconography. Choosing 16 different colors for all our cookies was not an easy task; managing the print job was even tougher. But, they’re here at last – and with a nutrition information panel and a barcode too! So professional, right? As our rebrand slowly (and yes, I realize it’s been slooow) continues to roll out (we started with our new gift box look earlier in the year), I’ll be redesigning labels for our marshmallows, our brownies and eventually our hot chocolate mixes. All our products will be unified. Eventually 🙂

Let us know what you think of our new packaging. We’re doing a giveaway on Instagram and we’d love to hear your thoughts!

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  • Allison September 17, 2018 at 1:27 pm

    Congrats! Boxes look great- simple yet eye catching– checking out the goods on Etsy now to use the promo code!

  • Allison September 17, 2018 at 1:33 pm

    Hey guys- allison again here, that code isn’t working NEWBOXESFORFALL…i tried on both Etsy and your website

    • Jenna September 17, 2018 at 1:35 pm

      Hi Allison! The sale was a 4 day sale that ended on Sept 15 (as per the post). Email or convo us though and we’ll see what we can do 🙂

  • Isahrai September 17, 2018 at 2:26 pm

    There are so many elements on the design and yet it still works together and has plenty of white space. Your designer’s eye is clear! I also really love the color choices. The soft colors are very sweet without being cloying. Congratulations! If only I didn’t live out of the country……!

    • Jenna September 19, 2018 at 10:10 am

      Thanks so much for the compliments Isahrai! And yes…how we wish these cookies were more shippable outside the US 🙁

  • Sabrina September 18, 2018 at 10:57 am

    The boxes are wonderful!