I’m writing this post from the road as we make our way up North. It’s been awhile since we’ve travelled, and a change in scenery and pace is really welcome even though we’re shutting down the business for a week (we’re having a sale, by the way, over at the shop: 15% off with code SPRINGBREAK this week and orders will begin shipping again on the 17th upon our return). Being freelancers and business owners mean you don’t get paid vacations, but you can’t put a dollar amount on experiences and a mental break.
As we ate a home-packed lunch in a corner park in downtown Brattleboro, Vermont today, I joked to Mark that maybe I should write tips on how to travel cheaply. Sometimes I laugh at my frugality, but as I explained to someone recently, we’ve been consciously focused on less consumption in the last year and we haven’t really felt deprived of anything (well, except maybe travel envy 🙂 ). Some of it is about shifting priorities, like aggressively saving for retirement and college instead of spending money on stuff and eating out, but a lot of it is in reaction against how we’re programmed to consume by advertising at seemingly every turn in our lives.
It may seem funny that I’m talking about less consumption when we’re trying to make a living as small business owners. Part of what I do on social media is try to sell cookies after all! As a business owner, I can’t ignore what is happening to the current state of retail – it’s pretty dismal, and advertising is a necessity compared to the early years when you could just sell products organically. As consumers, however, we have the power of choice to make meaningful and thoughtful purchases when we do spend money. As always, we’re grateful when you make the choice to support our little company.