the day after the flea

April 7, 2008 |  Category:   the biz


Sorry that posts have been light, but it’s been one of the nuttiest weekends ever. To say that the Flea went even better than we expected would be an understatement. We just had no idea what to expect, whether we would sell 1 bag or 50 or 200. We actually sold about 90% of our inventory, met a whole lot of people and got great, immediate feedback. That was much more valuable than the money made – the Flea was a perfect venue to talk to people face to face and to see which products were popular (the gingerspice cookies were a fast initial seller though in the end, the honey lavender shortbreads sold out first. Brownies started flying in the afternoon). The Flea set up went more smoothly than I could have imagined (I just couldn’t picture the logistics without thinking it would be chaotic, but it was anything but) and I tip my hat to Brownstoner for pulling together an event that went as smoothly and organized as you could ever hope. That was no small feat.

Today’s a new day. We all fell into bed last night as soon as the kids went to sleep. Instead of being able to reflect on yesterday’s events, it’s life as usual. I have massive work deadlines, the house needs to be reorganized, a large pile of laundry needs to be attended to, and we have to figure out our next steps. I want to thank all my friends who came out and supported us yesterday in the freezing cold (Melissa, Liza, Emily, Tara, Irma, Pete, Justine, Pirco, James, Ben and Janine, Lindsey, Jonah, Keiko – thank you!) and the readers who came to say hello. Lastly, we couldn’t have done this without Mark’s sister Lara who stayed up through the night with us to package the products, watched the kids (and dealt with tantrums) for most of the day while we were at the Flea, braved unfamiliar NYC public transportation to bring the kids over, and then put on her best sales woman hat to sell off the last of the inventory. Thank you!


You Might Also Like

  • J April 7, 2008 at 12:45 pm

    Awesome! We wanted to thank you for the exceptionally yummy cookies (the honey lavenders in our case), I wish we had a jarful. <3 And the brilliant brownie (the coffee touch is beautiful!), they’re the perfect size not to over or underwhelm. I’ll be recommending whimsy&spice to all our friends now.

    It was fun seeing the people behind the blog. We hope you’re getting some rest after the fun.

  • Lani April 7, 2008 at 1:26 pm

    Wow, congratulations, hats off, good job! I still can’t believe you did this all in just a few weeks. And can’t wait to taste the goods!

  • Barbara April 7, 2008 at 5:03 pm

    I’m glad it went so well for you! So when will you start accepting online orders? 😉

  • Justine Hand April 7, 2008 at 7:25 pm

    So great to hear it. We’re all pulling for you. And BTY, that brownie was the BEST I’ve ever had!

  • Jeanie April 7, 2008 at 7:39 pm

    Jenna — It was really nice to meet you in person; I stopped by with my husband and son Jack. He LOVES the honey-lavender cookies…and last night I had one of the caramel marshmallows with a hot chocolate…SO delicious. My husband mentioned I started a blog; it’s at, but is probably of most interest to my friends and family…I’m planning on making it a chronicle of pursuing my medical residency with a 1-year-old, so expect that in the next year or so it will become more interesting to those that don’t know me personally : )
    Anyway, great to meet you, and I’ve really been inspired by the beautiful design of babygadget over the past year…looking forward to purchasing more baked goods!

  • Jenna April 7, 2008 at 8:16 pm

    thank you all. Barbara, we hope to open an etsy shop soon for mail orders. We’ll do that until we figure out our own e-commerce (a daunting-sounding task, I admit).

  • Melissa April 7, 2008 at 8:54 pm

    Hey all,
    You did it! And what a fabulous success. The goods were delicious and the set up – packaging & graphics, flowers, etc – was welcoming and lovely.
    Sign me up for the next assembly line.
    We’re so proud of you and can’t wait to spread the word.

  • carolyn April 7, 2008 at 9:33 pm

    Congrats, guys, it looks like it was so successful and fun too (despite the pre-event nuttiness!) Also looks like it is still winter there!

  • unha April 8, 2008 at 7:23 am

    yay. mark and jenna! congrats!
    i knew it would rock the taste bud!
    so proud of you guys!

  • Brianna April 8, 2008 at 8:43 am

    Oooooh – I wish I lived in NYC so I could sample those awesome treats! My mouth is watering just looking at the photos. And you have everything packaged so eye-appealingly (is that even a word?!). Congrats and good luck!