I always look forward to the reappearance of these sunny Rosemary Meyer Lemon sandwich cookies at Valentine’s Day. It’s easy to forget that citrus is a winter fruit, but this is a good thing, right? When we need the sunniness of citrus the most. We also brought back the Pink Peppercorn Red Currant Linzer Cookies from years ago. But the real story here is that I had some fun styling the cookies and hot chocolate over the course of 2 days.
I don’t love food styling. Sometimes I don’t have the patience for it (or a well endowed prop closet which really helps) and taking photos always takes a lot longer than you think, but recently I’ve taken on the task of food styling like it’s my job because…well, I suppose it is part of my job. I still have a lot to learn and improve on, but this is all related to brainstorming what we need to do in the years ahead for the business. Because so much of social media right now is image driven, great photos are critical.
We’re still wrapping up paperwork from last year so we haven’t completely assessed how we did for 2014. I know it was a bit of a lost year for obvious reasons, and I’m grateful that we could even afford the time to drift away like that. All part of the healing process, I suppose. But for the first time in all these years in business, I feel the pressure to think beyond what we’ve been doing and actually look ahead rather than just keep up. We’ve sacrificed growth for profit and that’s how we’ve been operating since Day 1. It’s actually worked well for us, but it’s not sustainable. Changes in retail, fluctuating food trends, and technology shifts business in ways that we can’t even predict sometimes. How you weather and adapt to these shifts in the industry is what will make or break your future. It’s good that I’ve been thinking about it so much these past few weeks; it means I’m thinking business. It’s not necessarily comfortable to think about, but anything involving growth rarely is.
Now available in our shop: A Little Box of Valentine’s Day Cookies | Earl Grey Hot Chocolate & Rose Vanilla Marshmallow Hearts | Spiced Chile Hot Chocolate & Coconut Marshmallow Hearts. Order deadline is February 5th.