we need your help

March 7, 2011 |  Category:   the biz

…in naming these cookies. I think we asked for suggestions last year when we first introduced them and believe it or not, we still haven’t properly named them. Ok, so we’re lame, but we’re not exactly great at naming cookies. Look at our shop – everything’s just named after what’s in them. I mean, “Coconut Five Spice White Chocolate Cookies”? What kind of long-winded name is that? Lame. (edit: some people got confused. We’re not trying to rename our Coconut cookies, which is in fact named that ridiculously long name, but the cookies in the photos – see ingredients below).

So what’s in these cookies? Cocoa nibs, macadamia nuts, dried cherries, chocolate chips, white chocolate chips and oatmeal. So far, they’re only available at markets and fleas and they usually sell out. They’re big and satisfying and different than all the smaller, more refined cookies that we sell online, but I’ll tell you what. If you come up with a name that we like, we’ll mail you half a dozen of these cookies, but I can’t promise that the packaging is going to be pretty. We haven’t figured that out yet (don’t worry, we won’t send them in, like, a Tupperware container or a Ziplock bag or anything). They really are best fresh, but we’ve been testing the shelf life and we may be able to ship them. You can be our guinea pig. And if there isn’t a name that catches our eye, we’ll pick a random comment and we’ll send you cookies anyway.

You have until Friday Thursday 1pm EST. Bonus points for sticking “Brooklyn” in the name, though by no means are we totally set on that.
Ok, go (and oh, right….I was reminded, we can only ship to the US, especially these cookies. Sorry!!).

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  • Kris March 7, 2011 at 1:38 am

    Choconut Nibbles

    Chocolate Cherry Opera

    Nutty Choco Chunk

    My contribution 🙂

  • Kris March 7, 2011 at 1:40 am

    Hmmm I forgot to stick Brooklyn in there but I think Brooklyn Choconut Nibbles will do. 🙂

  • Sophie March 7, 2011 at 1:58 am

    The Breukelen Chokolat Chuenk!

  • Jessica Szeto March 7, 2011 at 2:14 am

    Pastiche Cookie 🙂

    (Pastiche means “a confused mixture or jumble”)

  • Jessica Szeto March 7, 2011 at 2:16 am

    “the Ragbag cookie”…”the potpourri cookie”…
    🙂 good luck with the name! these cookies look delish!

  • Jessica Szeto March 7, 2011 at 2:18 am

    If you want Brooklyn in there, I think “the Brooklyn Ragbag Cookie” sounds cool too.

  • Cheryl March 7, 2011 at 2:28 am

    O sweet Brooklyn cookies!

  • Katie March 7, 2011 at 2:31 am

    Brooklyn Bites
    Nuts and Bolts
    One A Day Cookies
    Chunky Chips
    Chocolate Cherry Nuts
    Brooklyn Biscuits
    Cherry Delicious
    No Names
    Brooklyn Bombs
    Chewy Cherry Chocolate

  • kumi March 7, 2011 at 2:55 am

    I wish I could order your sweets (I am outside US). Your photos are so yummy! I am so bad to name anything …. if I had child, he/she must be still nameless. So I often use numbers. Best cooky name I ever heard was “Compost cookies” is great, isn’t it? Sorry not much help from here but good luck!

  • Cath W March 7, 2011 at 2:56 am

    Brooklyn Bumps
    Brooklyn Browns

  • Khemy March 7, 2011 at 2:59 am

    Brooklyn Bonanza.

  • janine March 7, 2011 at 3:02 am


    Lovely photos Jenna

  • janine March 7, 2011 at 3:04 am


  • tin March 7, 2011 at 3:13 am

    white coco crumble
    coco brooklyns
    chunky mudburger

  • fiveandtwo March 7, 2011 at 3:19 am

    Choc-Nut Divine? They sound divine, well done.

  • Stéphanie March 7, 2011 at 3:56 am

    (Brooklyn) summer dream !

  • Mona March 7, 2011 at 5:26 am

    Yum, they look good. I think they’re name should be.. Brooklyn Bites. Simple and nice.

  • Mona March 7, 2011 at 5:27 am

    sorry! *their

  • Jane March 7, 2011 at 5:28 am

    Will you send them to Australia Jenna?!

  • Stéphanie March 7, 2011 at 5:57 am

    Or maybe Brooklyn sweet summer dream…
    I prefer with one more alliteration ! (Don’t know if it’s the right term in english! I’m french speaking!!)

    Read this blog for some weeks now and find it inspirating !

    Stéphanie (from Brussels)

  • Sally Kamille March 7, 2011 at 6:01 am

    What about the “Brooklyn Cookie Bomb” or just the “Brooklyn Bomb”? You know, because they’re more rich and sumptuos than your usual cookies 🙂

  • Mandy March 7, 2011 at 6:29 am

    The Brooklyn Oatchip!

  • kate quirk March 7, 2011 at 6:37 am

    The Cherry Choc Blitz or The Cherry Choc Brooklyn Blitz

  • Ness March 7, 2011 at 7:07 am

    Brooklyn biccies? I’m from Australia and we call biscuits, biccies (pronounced bick-ies.

  • stuffedmice March 7, 2011 at 7:23 am

    Boogie Cookie.

  • Shirlyn March 7, 2011 at 7:33 am

    Hey, how about Brooklyn’s Royal Praline 🙂

  • ANGIE March 7, 2011 at 7:39 am

    “brooklyn dandies” or “brooklyn delights”? they sound dandy and delicious to me! 🙂

  • heidi leon March 7, 2011 at 8:05 am

    ok. I know I´m not eligible 🙁 but anyway here are my 2 cents to the conversation:

    sweet fine brooklyn cookie

    brooklyn´s sweet end

  • michelle March 7, 2011 at 8:06 am

    brooklyn bliss

  • Caroline March 7, 2011 at 8:38 am

    coco-nutty cherry oatmeal?

  • Benji March 7, 2011 at 8:41 am

    How about Brooklyn Super Star?
    Aloha choco choco love? (b/c of macadamia nut)
    Brooklyn sweet home cookie?

    🙂 I hope you like it!!!

  • Jessica Szeto March 7, 2011 at 8:43 am

    how about: Brooklyn Bricolages

  • Paige Davidson March 7, 2011 at 9:01 am

    Brooklyn Dump Cookies

  • Amina March 7, 2011 at 9:06 am

    After a street or park in your neighborhood?

  • Sarah March 7, 2011 at 9:06 am

    Those look amazing.
    My first thought was:

    Rocky Road to Brooklyn cookies

  • Sherry March 7, 2011 at 9:15 am

    Brooklyn Special.

  • Lauren March 7, 2011 at 9:25 am

    Brooklyn Pantry Cookie
    Cherry-Oats Brooklyn

  • Tim McMurdo March 7, 2011 at 9:28 am

    Brooklyn Bliss

  • Catherine March 7, 2011 at 9:33 am

    Happy trail cookies.

  • Heather Pool March 7, 2011 at 9:34 am

    They’re gorgeous! How about Brooklyn Beauties?

  • Chickything March 7, 2011 at 9:34 am

    “nuts about you” cookies
    “Macadamia Dreams”
    “New York dream”

  • Sarah March 7, 2011 at 9:36 am

    Brooklyn Cheery
    ! How can that not sound good?

  • Shannon March 7, 2011 at 9:38 am

    Five Boroughs Cookies (for their five additions to an oatmeal base)
    King Cookies (for Kings County + they’re fit for a king + they’re king sized compared to your other cookies…I’m not sure about pluralization and punctuation though: King? Kings? King’s?)

    In any case, they look delicious!

  • Helen March 7, 2011 at 9:38 am


  • Maria March 7, 2011 at 9:42 am

    Just “Sweet relax”

  • Nichole Robertson March 7, 2011 at 9:50 am

    Brooklyn Fusion – A nod to our eclectic neighborhood, this big, buttery cookie combines cocoa nibs, macadamia nuts, dried cherries, chocolate chips, white chocolate chips and oatmeal.

    Sorry, I had to incude the supporting copy. 😉

  • Kristin March 7, 2011 at 9:51 am

    Heaven cookies or Brooklyn Heaven’s
    They do sound heavenly…

  • Nick March 7, 2011 at 9:53 am

    Hawaiian Zen

  • Sky March 7, 2011 at 9:54 am

    I would name them “Brooknutterlyns” Brooklyn is in there too.

  • Brooke March 7, 2011 at 9:56 am

    Sweet Fine Brooklyn cookie
    Brooklyn Bears (bares) It All cookie

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