we need your help

March 7, 2011 |  Category:   the biz

…in naming these cookies. I think we asked for suggestions last year when we first introduced them and believe it or not, we still haven’t properly named them. Ok, so we’re lame, but we’re not exactly great at naming cookies. Look at our shop – everything’s just named after what’s in them. I mean, “Coconut Five Spice White Chocolate Cookies”? What kind of long-winded name is that? Lame. (edit: some people got confused. We’re not trying to rename our Coconut cookies, which is in fact named that ridiculously long name, but the cookies in the photos – see ingredients below).

So what’s in these cookies? Cocoa nibs, macadamia nuts, dried cherries, chocolate chips, white chocolate chips and oatmeal. So far, they’re only available at markets and fleas and they usually sell out. They’re big and satisfying and different than all the smaller, more refined cookies that we sell online, but I’ll tell you what. If you come up with a name that we like, we’ll mail you half a dozen of these cookies, but I can’t promise that the packaging is going to be pretty. We haven’t figured that out yet (don’t worry, we won’t send them in, like, a Tupperware container or a Ziplock bag or anything). They really are best fresh, but we’ve been testing the shelf life and we may be able to ship them. You can be our guinea pig. And if there isn’t a name that catches our eye, we’ll pick a random comment and we’ll send you cookies anyway.

You have until Friday Thursday 1pm EST. Bonus points for sticking “Brooklyn” in the name, though by no means are we totally set on that.
Ok, go (and oh, right….I was reminded, we can only ship to the US, especially these cookies. Sorry!!).

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  • Carolee March 7, 2011 at 12:44 pm

    I didn’t read all the names so far, so this might be a repeat… Also this is the ghetto in me, but the first things I thought of:

    Coco & Mo’ (as in Coconut and More)
    Cocomo & Mo’
    Choco & Coco

    (as someone who is not a huge fan of coconut things, I’d like to know right away in the name that it contains coconut!)

  • Emily March 7, 2011 at 12:47 pm

    Some thought starters:
    The Brooklyn Boro Cookie
    BK Cookie
    CoMaCherChocOat Cookies (get it?)
    Triple Chocolate Cherry Nut Cookies

  • Robin March 7, 2011 at 12:49 pm

    or The BK Zoo

    The BK Bomber

    The BK Perfection

    BK’s Big Bertha

  • Stephanie March 7, 2011 at 12:51 pm

    sweet brooklyn
    hanson place plenty

  • rachel March 7, 2011 at 12:52 pm

    those cookies sound amazing!

    brooklyn trail mix cookies
    brooklyn monster cookies

  • mike March 7, 2011 at 12:54 pm

    Brooklyn SFDs

  • Holly March 7, 2011 at 12:56 pm

    Brooklyn Yum Yums

    I’m not in the U.S., but I’m sure my mama would love a batch of these!

  • Helen March 7, 2011 at 12:56 pm

    “Brooklyn Posh Spice”
    “Brooklyn’s Posh Spice”
    “Posh Spice Nibs”
    “Brooklyn Posh Spice Chunks”

    In reference to Victoria Beckham and her son, Brooklyn= spice = attitude=your cookies!

  • Shelley March 7, 2011 at 12:58 pm

    The Brooklyn Mookie (cookie that’s a meal!)

  • Alexandra March 7, 2011 at 1:06 pm

    Brooklyn Brindle

  • emilie March 7, 2011 at 1:13 pm

    brooklyn 5 bite

  • Cindy March 7, 2011 at 1:15 pm

    The Un-Broken Brooklyn
    Bits of Brooklyn Goodness

    Sorry, I’m not very creative with names!

  • Karen March 7, 2011 at 1:22 pm

    Nibby Oatmeal Brooklyns

  • Tara March 7, 2011 at 1:25 pm

    Brooklyn Trail Mix Cookies or just Trail Mix Cookies. (Basically your cookie contains all of the stuff that I throw into my trail mix, but in a cookie form. Yum!)

  • Jen March 7, 2011 at 1:26 pm

    Brooklyn Biggy

  • Lani March 7, 2011 at 1:32 pm

    Wow…so many good ideas. The only one I haven’t seen yet (that I thought of) is Brooklyns. I like short names that are easy to remember.

  • ROBERTA March 7, 2011 at 1:34 pm

    Brooklyn Bazaar

  • miss.maltzy March 7, 2011 at 1:34 pm

    -Brooklyn’s choc chip cherry bombs
    -A whole lot of love

  • Gianna March 7, 2011 at 1:40 pm

    Wow! There are some really good options for you.
    Oat Nut Cherry Chip
    Or how about Brooklyn’s Chocomacoco (kind of a mix of Chocolate Chip Oatmeal Macadamianut CoCoa nibs)

    I LOVE your site!

  • eri March 7, 2011 at 1:54 pm

    chocolate cherry chunkers
    brooklyn cherry deckers
    brooklyn cherry picker/ cherry picking in brooklyn
    brooklyn choco cherish

  • L March 7, 2011 at 1:56 pm

    Oatmeal Mac & C’s

    Brooklyn Mixer

    CC’MON Brooklyn
    (Cherry, Chips, Macadamia, Oatmeal, Nibs)

  • shawn griffin March 7, 2011 at 1:57 pm

    .bridges (Brooklyn)

  • Shira March 7, 2011 at 2:12 pm

    Brooklyn Island Cookies!
    Brooklyn “Island” Cookies (are quotation marks necessary?)
    Cheers to you & your family.

  • Karen March 7, 2011 at 2:17 pm

    Those cookies are the bomb! I’d call them what they clearly are – The Awesome Brooklyn Confections (or an ABC for short!) YUM, I hope you start selling them on the website soon!)

  • kay March 7, 2011 at 2:20 pm

    brooklyn cherry choco oatmeal chunks

  • nicole March 7, 2011 at 2:22 pm

    those sound like cowboy cookies to me…

    How about:
    Brooklyn Cowboy Cookie
    Brooklyn Oatmeal Chocolate Rounds
    Brooklyn Cocoa Nib Cherry Cookie
    Parkslope Granola Cookie
    Parkslope Power Cookie
    Brooklyn Triple Chocolate Cherry Cookie
    Brooklyn Nutty Chocolate Cherry Cookie
    Brooklyn Savvy Granola Cookie

  • Lauren March 7, 2011 at 2:39 pm

    These cookies sound delicious! I feel like the name should match the wide variety of ingredients which also matches the wide variety of people, places and things in Brooklyn. So maybe…
    The Brooklyn Corner Cookie
    Brooklyn Market Cookie
    Brooklyn’s Motley Cookie
    Brooklyn Sundry Cookie
    Brooklyn Block ….
    apparently I could ignore my work and do this all day… 🙂

  • Helen March 7, 2011 at 2:57 pm

    Here’s another:
    “Posh+Spice” in honor of “Whimsy+Spice”

  • lena March 7, 2011 at 3:06 pm

    I read the ingrediant list and thought, so punk. So my suggestion will be Brooklyn Punk. Regardless, sounds so yummy and I may attempt to recreate it at home. I love these oatmealy cookies with a ton of stuff in them!

  • Rachel March 7, 2011 at 3:13 pm

    oat bonanza
    the bk smorgasborg

  • becca March 7, 2011 at 3:36 pm

    brooklyn obsession

    outrageous contagious

  • heather March 7, 2011 at 3:39 pm

    Brooklyn Blitz is the best so far. I also like The Brooklyn Five (It’s like the Jackson Five).

    How about:
    Brooklyn Mashup
    Brooklyn Royale
    Brooklyn’s Best
    The 5 Borough Cookie
    The Kitchen Sink Cookie
    Mr. Chips

  • Michelle March 7, 2011 at 3:50 pm

    Busting Out of Brooklyns
    Better than Brooklyns
    Bee-you-ti-ful Brooklyns
    Bursting with Brooklyns
    King’s Kings
    Chock Full O’ Brooklyn
    Oh My Brooklyns!
    You Know You Want ‘Em Brooklyn Cookies
    Brooklyn Forevers

  • Michelle March 7, 2011 at 3:52 pm

    Only the Cookie Knows Brooklyn

  • haley March 7, 2011 at 4:01 pm

    nuts for cherries and chocolate

  • Gaia March 7, 2011 at 4:10 pm

    Gowanus Canal Cookie
    Chubby Brooklyns
    they sound delicious!!

  • maria March 7, 2011 at 4:10 pm


  • aqua6 March 7, 2011 at 4:16 pm

    Chocolate Explosion

    Chocolate x3

    Chocolate Extravaganza

  • andrea March 7, 2011 at 4:18 pm

    Sweet Road to Brooklyn
    Sweets from a gritty land
    From Brooklyn, with Love

  • Madonna Lee March 7, 2011 at 4:20 pm

    Brooklyn and Spice and Everything Nice

    Lol I realize it’s still a long name…

  • Robin March 7, 2011 at 4:20 pm

    ok I am bored at work….

    The BK quint
    The Brooklyn Quintet

    The BK five spot
    The Brooklyn Five Spot

  • myra March 7, 2011 at 4:22 pm

    Brooklyn Cooklyns or Brooklyn Chocolate Cooklyns

  • LobotoME March 7, 2011 at 4:22 pm

    Sow your oats…

  • Madonna Lee March 7, 2011 at 4:24 pm

    ^Oh wait, I fail at reading. I thought when you said “Coconut Five Spice White Chocolate Cookies” it was referring to this cookie as well. So my name choice is not as relevant for this chocolate cherry oatmeal one. I guess it could still apply if there’s cinnamon or something in it 🙂

  • Angie March 7, 2011 at 4:25 pm

    I love thinking up (some possibly cheesy) names! Once I start I can’t really stop!

    Cherry Chip Nib Nut cookie
    Brooklyn Cherry Chip Nib Nut
    Brooklyn Cherry Chocolate Chipin
    Cherry Chocolate Chip
    Oatmeal and All
    Brooklyn Oatmeal and All
    Brooklyn Big Bite
    The Big Brooklyn Cookie
    Sweet Brooklyn Bite
    Brooklyn Sweet Bite
    Sweet Bits of Brooklyn
    Brooklyn Yums
    Yummy Sounding Cookie

    thats all i got! switching up words, adding or taking brooklyn out, theres 1000s of options. Good luck finding the perfect name for this yummy sounding cookie ( I just added yummy sounding to the list, I think I may have gone too far) haha
    You should see if your girls have any ideas for names. The little ones always seem to have such great creative ideas that us adults overlook.

  • Lynette Fenn March 7, 2011 at 4:39 pm

    Brooklyn chips and more.
    Ebony ivory surprise
    Oatmeal elegance
    Sweet Brooklyn munch

    Those cookies look so delicious.

  • lauren March 7, 2011 at 4:52 pm

    I just found this article after I read your blog post for today. Weird?


  • Anne March 7, 2011 at 4:53 pm

    OK hope I’m not repearing anyone else’s

    Whimsy delights

    Choco-cherry-maca devines
    *problem with this is there is a healthfood called maca

    Brooklyn Gourmet Compost Cookies
    **(got the compost idea from the famous Mamafuko (sp?) store)

    My heart belongs to Brooklyn cookie

    Brooklyn gourmet mixing bowl cookies

    Gourmet superfood cookie
    (I think oatmeal, cherry, nuts and chocolate are all considered health superfoods)

    Healthy Sin cookies
    (healthy foods, but decadent too)

    Decadent divines

    Happy Oatmeal Cookie

    Fusion Oatmeal Delights

    Oatmeal has gone gourmet cookies

  • Amanda March 7, 2011 at 5:03 pm

    “Everything but the Bridge” cookies

  • Courtney March 7, 2011 at 5:04 pm

    Brooklyn Cobblestone Cookies OR
    Brooklyn in 3 Bites

    Whatever they are called, I am sure they will be amazing. xo

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