Hard to believe both the business and the blog is nearly a year old. While we’ve celebrated many milestones and press mentions over the past months, there have also been real duds. Not everything is rosy in Whimsy land and last Sunday at the Flea was definitely one of those days. Markets tend to be unpredictable, but we’ve always done quite well at the Flea, with some days and months much better than others. The summer tended to be slow as people were less interested in baked good in the heat, but we’ve always managed to come home with a nice stash of cash. For whatever reason though, last Sunday was a dud among duds and the slowest market day we’ve had yet. Maybe Dumbo isn’t the right crowd for us, who knows, but we’re going to sit the rest of the indoor market out and wait for the Flea to reopen outdoors in Fort Greene.
We’ve had so many blog readers congratulate us on our progress throughout the year (thank you! each and every one!) and there have been handful of times when something seemingly huge happens that sets off a barrage of comments like “duuude, you’ve got it MADE now”. The reality, however, is that aside from a nice upswing in site traffic and a windfall of sales, press mentions are blips (yes, sometimes really big blips) in the timeline of your business. Eventually the hype dies down and you’re left scratching your head wondering what to do to catch the next ride. Online sales have been fairly steady, but there are slow days that make you obsessive about checking your email and site traffic every 2 minutes. Why am I telling you all this? We started this blog to document the business from the very beginning, for good or bad, failures and successes, and I’ve always tried to be open about it all. Even with our Dean & Deluca deal (which hasn’t proven to be more or less business than any of our other wholesale accounts, despite initial impressions), our very brief television debut (which did not give us any boost in sales – but don’t fret. I’ve since talked to a few other companies who shared similar experiences. We may not be the Rachael Ray audience), and the good fortune we’ve had of attracting press (with some that have yielded big, and others that have not), we still have to fight for every sale. Nothing wrong with hard work. At least we can laugh when Mark comes home from a day at the Flea and brings home a whopping double digit profit. A first. Yup, that was a real dud.